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As Legendary Manhattan Hotel Turns 50, Hilton New York Receives a New Name – New York Hilton-Midtown
Reference to “Midtown” in its New Name Celebrates Hotel’s Dynamic Central Location in the Heart of Manhattan
April 18, 2013
NEW YORK - On the eve of its 50th anniversary, Hilton New York today adopted a new name, New York Hilton-Midtown, as a tribute to its storied past and a way of helping business and leisure travelers more easily identify its Manhattan neighborhood.
When Hilton Hotels founder Conrad Hilton opened the hotel in June 1963 on Sixth Avenue between West 53rd and 54th Streets, he named it the New York Hilton at Rockefeller Center, envisioning a midtown Manhattan where the world's most successful businesses, exceptional entertainment options and legendary Hilton hospitality would converge.
"As the hotel celebrates its 50th anniversary on June 26, we have decided to return to rename it New York Hilton-Midtown," said Mark Lauer, hotel general manager. "The reference to midtown in the new name provides the hotel with a locator for guests and helps to identify the neighborhood the hotel is situated, which is extremely important to both business and leisure travelers visiting New York City."
Being at the epicenter of midtown Manhattan, the new name celebrates the iconic sites and attractions that midtown has to offer including Rockefeller Center, Radio City Music Hall, the Museum of Modern Art (MoMA), Central Park, Carnegie Hall, Fifth Avenue and St. Patrick's Cathedral, to name just a few.
"We're extremely proud of our new name, which pays homage to our stellar location in the heart of midtown," Lauer said. "As we approach our 50th anniversary, it is a fitting tribute to restore the name that our founding father, Conrad Hilton, provided. The hotel has been an integral part of the dynamic fabric of midtown Manhattan for the last 50 years, and we look forward to the next half-century."
The 1,981-room New York Hilton-Midtown is popular with savvy sophisticated international and domestic travelers. The hotel, which is a short walk from Times Square, Broadway theaters and the renowned Fifth Avenue shopping district, can accommodate large conferences and conventions, smaller meetings and elegant banquets. For more information and details, visit the hotel's website at www.hiltonnewyorkhotel.com or www.facebook.com/NYHiltonMidtown and www.twitter.com/NYHiltonMidtown.
New York Hilton Midtown
+1 212 261 5836
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values to every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.