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Athens Hotel Guests’ Small Change Adds Up For Children In Greece
October 01, 2011
ATHENS - “Small Change, Big Difference” will run in Greece throughout October, November and December this year. The campaign invites guests staying at selected Hilton Worldwide hotels in Europe to add an optional €1 onto their room bill during their stay. Thanks to the generosity of these guests the campaign has raised more than €1 million for children’s charities since its inception in 2004.
All proceeds raised from the campaign in Greece will be used to support Floga, an association of parents with children who have become sick with cancer. The association embraces thousands of families around Greece supporting them and their children when they most need assistance.
Bart Van De Winkel general manager, Hilton Athens, said, “This is a wonderful campaign and one that I hope our generous guests will support once again. It’s incredible that such a simple concept has already raised more than €1million to help Hilton in the Community Foundation ensure that disadvantaged children receive the support that they need. Through this fantastic initiative small change really can add up to make a real difference to children’s lives.”
In total 147 hotels in 20 countries will be involved in the programme this year helping to maximise the money raised.
About Hilton in the Community Foundation
Hilton in the Community Foundation was founded in 2000 as Hilton Worldwide's charity vehicle in Europe dedicated to supporting young people in need by combating exclusion and providing skills, aspirations and opportunities. Focussed on improving access to, and the quality of, education and healthcare, the Foundation mobilises local giving and targets four key areas: disabled children, children in hospitals, children's hospices and homelessness. Grants help vulnerable and disadvantaged young people in Europe, while in the event of international disaster grants are made to relief organisations addressing young people's needs.
The Foundation's core costs are funded by Hilton Worldwide, so every net pound/euro raised goes directly to good causes. Donations are funded almost entirely through the generous efforts and contributions of team members, family and friends and with the support of guests and company suppliers. Since its establishment in November 2000 the Foundation has raised over €10 million for charity.
To find out more please visit our website: www.hilton-foundation.org.uk.
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,200 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.