Breakfast In Bed For Mother's Day Is Dead

Research shows that, despite being popular with mums, breakfast in bed is a thing of the past

This information originated in UK English.

March 18, 2009

LONDON -  New research, out today, has found that breakfast in bed is almost a thing of the past as only 8 per cent of mums expect the treat on Mother's Day. The research on behalf of leading hotel group, Hilton, found that over a third (36 per cent) have never had breakfast in bed made for them and almost half (41 per cent) of all mothers can't remember when they last had breakfast in bed made for them. As a result, Hilton is urging kids* to bring back the treat.

The research also revealed that mums in the North East are most pampered with 87.5 per cent having been made breakfast in bed. In contrast, a shocking nearly two thirds (60.6 per cent) of mums in the East of England have never been served breakfast in bed. Lucky mums in Northern Ireland are most likely to be made breakfast in bed by their children on Mother's Day (23.1 per cent), but long-suffering mothers in the South West are least likely (just 3 per cent) to receive the treat.

The research was conducted to find out what treats mothers across the UK will be waking up to this Mother's Day and what gifts or gestures they most treasure. Most mums (43 per cent) would settle for a simple cup of tea saving the family from having to get to grips with cooking the full English, which is popular with just 28.9 per cent of mums.

Mums across the UK have confirmed that breakfast in bed is still one of their favourite Mother's Day treats, along with flowers. But, despite the influence of celebrity chefs, children and teenagers are still keeping out of the kitchen with the survey finding that only 22 per cent of mums have ever enjoyed a breakfast in bed cooked by their kids. The research found that providing the breakfast in bed indulgence more often falls to partners and husbands.

Award winning Executive Chef, Anthony Marshall, from Podium restaurant at London Hilton on Park Lane comments: "Breakfast in bed is one of life's simple pleasures and, on their special day, mums deserve to be treated. As experts in the art, we are urging kids to rediscover the joy of making mum breakfast in bed this Mother's Day.* Having launched the now popular Lazy Breakfast in January 2007, which offers breakfast until 11am on weekends, Hilton is offering a free glass of champagne for any breakfast in bed ordered on Mother's Day, exclusively for mums who have checked in with their children.**

"The research showed that mums are most happy with a cup of tea and toast. However, whether it's smoked salmon and scrambled eggs, or simply a cup of tea, a little effort can go a long way."

TOP 5 ‘MOST WANTED' MOTHERS DAY GIFTS
1. Flowers
2. Breakfast in bed
3. Chocolates
4. Children to tidy their bedrooms
5. Children to help out with the housework

 

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.