Celebrate Niseko’s White Season Arrival: Stay Free at Hilton Niseko Village on the Day of the First Snow Through “Niseko’s Hatsuyuki Campaign”

October 15, 2009

NISEKO, Japan -  On Japan's northernmost island of Hokkaido the long awaited White Season is approaching. Hilton Niseko Village, which rests at the base of the Niseko Mountain Range beneath the peak of Niseko Annupuri, overlooking Mt. Yotei, has announced to start a special promotion as a part of "Niseko's Hatsuyuki Campaign" for those that just cannot wait for the White Season.

On the day that the first snow of the year falls at Hilton Niseko Village (known as "Hatsuyuki" in Japanese), all guests staying at the resort and checking out the day will be invited to stay free to celebrate the arrival of the White Season. As part of this special offer, valid from Friday, October 16th to Monday, November 30th, we will of course be treating you with the exceptional hospitality and style, that the Hilton Niseko Village is renowned.

Thanks to the cold Siberian air, Niseko is blessed with light, powdery snow that is famous around the world. In fact, the quality of the snow is so good that it is not unheard of for the snowfall to reach up to 12 meters in one season. For this reason, the area is very popular with both skiers and snowboarders - domestically and abroad - as Japan's foremost ski resort.

Last year, the first snowfalls were observed on Mt. Yotei on October 5th.

Terms and Conditions

Definition of "Hatsuyuki"

Every morning at 8:00 AM the Niseko Hilton Village Hotel staff will check a hotel van which is parked in front of the hotel entrance. If the van's front window is covered by natural snowfall by xx cm will be considered as "Hatsuyuki" (First Snowfall) in the definition. Snow conditions before or after 8:00 AM each day will not be considered.

Eligibility Limitations

Participation is limited to guests who have reserved Hilton Niseko Village rooms through the Hilton Worldwide Website (www.hilton.co.jp/niseko) or directly with Hilton Niseko Village Hotel Reservations (Tel: 0136-44-1111), and to those guests who will check out during the observation of "Hatsuyuki" as defined above.

Campaign Details

All room charges for reservations made on the day of "Hatsuyuki," (including tax and service charges) are covered under the campaign. Additional expenses such as food and beverages purchased at the hotel, bath fees, etc. are not included in this offer.

About Niseko

Niseko comprises four areas - Annupuri, Higashiyama, Hirafu and Hanazono - all meeting at the summit some 1300 metres above sea level. A single ski pass allows visitors access to 48 km terrain, 61 runs and 38 lifts and gondolas. Only a few trails are more than 30 degrees in gradient, and there is an even mix of runs for beginners, intermediate and advanced skiers. A large tract of back country terrain can also be accessed via the resort's gate system. The Niseko area is hailed as having some of the best quality snow on the planet with only eight percent water content. Ski runs are open from 08:30am in November and run well into April, and night lighting until 9.00pm offers extended ski hours during the Winter months.

Activities and Excursions:

Otaru; Eighty minutes by train from Niseko is the charming town of Otaru with its cobbled lanes, morning markets, traditional canals and Meiji-era buildings offering an insight into life in ancient Japan. Dubbed the "Romantic City" by the Japanese, visitors will love the glass workshops lining the town's canal and will be able to feast at nearby "Sushi Street", a row of traditional shops serving catch of the day sushi, Hokkaido King Crab and giant scallops.

Bear Park: About three hours drive from Niseko and seven minutes from the Noboribetsu Hot Spring town by rope way is a park that is home to 160 Hokkaido brown bears that are fed at close proximity to visitors. Enroute to Bear Park, history buffs should also head to the Edo Wonderland Noboribetsu Historical Village where 94 buildings, samurai houses reinvent the Edo period. There are daily geisha shows and a battling samurai show.

Sapporo - Famous for its ice festival in February, Sapporo is a bustling capital that offers insight into a Japanese city.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our brands are comprised of more than 3,300 hotels in 77 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

For more information about the company, please visit www.hiltonworldwide.com.

Maaya Arakawa, Hilton Niseko Village

Komaki Yamazuki, Media Inquiries

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values to every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.