eforea: spa at Hilton Continues Global Expansion with First Opening in Middle East

New Spa at Hilton Doha Features Exclusive Treatment Journeys and Innovative Design Elements

This information originated in American English.

May 07, 2012

DUBAI U.A.E. and MCLEAN, Va. - eforea: spa at Hilton, the innovative global spa concept continues its rapid global expansion with the opening of its first location in the Middle East. Located at Hilton Doha in Qatar, the 600-square-meter eforea: spa at Hilton offers an exclusive treatment menu, innovative design features and carefully selected product partners that appeal to today's savvy global travelers.

"This is a key milestone because it marks the arrival of both our first eforea: spa at Hilton in the region and our first hotel in Qatar," said Dave Horton, global head, Hilton Hotels & Resorts. "Our eforea concept has been well received by our guests and local spa-goers around the world. With more than 90 spas in development, eforea: spa at Hilton is proving to be a strong solution for our owners and a great addition to the guest experience."

The new, visually stunning 309-room Hilton Doha, the first hotel in Qatar for Hilton Hotels & Resorts and Hilton Worldwide, is ideally located on the headland of the capital city's prestigious Corniche. The hotel boasts a number of leading features, including: a 750-seat capacity ballroom, a dedicated conference wing, views of the Arabian Gulf from every bedroom, and six restaurants and bars, including the country's first Trader Vic's bar and restaurant.

The eforea: spa at Hilton location has been created with a blend of Arabesque design details and a contemporary, light finish to invite guests to "emerge brighter," the brand promise of eforea. The spa features five multi-purpose treatment rooms and one Thai massage and meditation room as well as one couples' suite with a steam rasul and one single suite with a steam rasul, providing a complete exfoliation experience. In addition, the spa boasts an extensive thermal lounge that includes a traditional sauna, two aroma steam experiences, a hydro pool, ice chute and two experience showers with aroma and color lighting. The thermal lounge experience also opens to the spa garden.

"It is an incredibly exciting time for Hilton Worldwide and our brands in the Middle East and Africa," said Rudi Jagersbacher, area president, Hilton Worldwide, Middle East & Africa. "Introducing eforea: spa at Hilton into this region is of great importance to us and supports our strong pipeline of individual hotels and growth of our market leading brands."

eforea: spa at Hilton was launched in October 2010 to meet the growing need for a spa experience designed specifically for today's global travelers. Already one of the fastest growing spas in the world, eforea: spa at Hilton offers a spa solution with consistent standards, customizable elements and ease of implementation. Today, 11 eforea: spa at Hilton locations are open in seven countries with more than 90 spas in development. Earlier this year eforea entered China with an opening at Hilton Guanzhou Tianhe and Sedona, Arizona, a popular U.S. spa destination with an opening at Hilton Sedona Resort & Spa.

At the core of the eforea concept are three signature spa journeys that pair a therapeutic approach with transformative journeys of the senses. The Essentials Journey is composed of powerful, technologically advanced treatments. The Escape Journey is a set of holistic experiences that integrate nourishing organic plant ingredients and traditional healing practices. The Men's Journey is a collection of problem-solving, re-energizing experiences designed specifically for men.

Hilton Doha's eforea: spa at Hilton features some of the world's top spa product brands throughout the treatment menu and retail area. Kerstin Florian offers a progressive range of results-oriented European facial, body and bath products and treatments sourced from natural resources that include algae, mud, herbal extracts, thermal mineral water and essential oils. The product line is founded in advanced phytotherapy, aromatherapy, thermal mineral, herbal and marine technology. LI'TYA draws on the revitalizing and restorative powers of Australia's native resources to provide a holistic spa experience. VitaMan provides a comprehensive line of Australian-made natural spa and grooming products formulated specifically for men.

Media can find more information, watch video interviews, download photography and enjoy virtual tours of eforea at hiltonglobalmediacenter.com/eforea. For more information about Hilton Doha, visit www.hiltongloalmediacenter.com/doha or www.doha.hilton.com.

Contact:
May El Souki
Hilton Doha
+974 4423 3333
may.elsouki@hilton.com

John Forrest Ales
Hilton Hotels & Resorts
+1 703 883 5212
johnforrest.ales@hilton.com

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.