eforea: spa at Hilton Enters Europe

Global Spa Concept by Hilton Makes European Debut at Hilton Baku This Month

This information originated in American English.

October 06, 2011

BAKU, Azerbaijan and MCLEAN, Va. - Hilton Hotels & Resorts brings eforea: spa at Hilton, its innovative global spa concept, to Europe this month with an opening at Hilton Baku, the brand's first hotel in Azerbaijan. The spa is situated on the 23rd floor of the new hotel, providing spa guests with views over the Caspian Sea and surrounding Baku cityscape.     

"As more eforea: spa at Hilton locations open around the globe, our first location in Europe is another important milestone for us," said Dave Horton, global head, Hilton Hotels & Resorts. "This location at Hilton Baku brings eforea: spa at Hilton to four continents and offers stunning city and sea views. This spa will deliver a world class relaxation environment for guests to refresh, rejuvenate and emerge brighter."

eforea: spa at Hilton debuted in October 2010 as the first global spa concept by Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide. Today, 93 eforea: spa at Hilton locations are in development with spas currently open in the United States, Australia, China, New Zealand and Thailand.

eforea: spa at Hilton Baku will feature some of the world's finest spa brands on both the treatment menu and in the retail area. Kerstin Florian offers a progressive range of results-oriented European facial, body and bath products and treatments sourced from natural resources that include algae, mud, herbal extracts, thermal mineral water and essential oils. LI'TYA draws on the revitalizing and restorative powers of Australia's native resources to provide a holistic spa experience. VitaMan provides a comprehensive line of Australian-made natural spa and grooming products formulated specifically for men. Peter Thomas Roth products will complete the eforea offering with products and signature treatments that are an extension of the new in-room bath amenity collection rolling out at Hilton Hotels & Resorts properties around the world by year end.

The 1,500-square-meter spa at Hilton Baku offers eight oversized treatment rooms each with a private shower and dressing room. Luxurious changing areas, transition lounges for relaxation, full body hydro massage beds within the Jacuzzi and traditional hammam are a part of the eforea experience at Hilton Baku. The presidential spa suite features a private steam room and sauna, two treatment beds, a day bed and the most exquisite views of Baku. All areas of the spa were designed to maximize the signature views, including sunrise panoramas from the extensive fitness center and yoga room. The amenities also include an 18-meter lap swimming pool.

Hilton Baku joins the growing collection of Hilton Hotels & Resorts locations currently featuring the eforea: spa at Hilton concept, which to date include: Hilton Short Hills (New Jersey, U.S.A.; opened October 2010); Millennium Hilton Bangkok (Thailand; opened March 2011): Hilton On The Park Melbourne (Australia; opened April 2011); Hilton Pattaya (Thailand; opened May 2011); Hilton Queenstown (New Zealand; opened May 2011); and Hilton Surfers Paradise (Australia; opened September 2011). Locations scheduled to open later this year include Hilton Guangzhou Tianhe (China), Hilton Sedona Resort & Spa (Arizona, U.S.A.), Hilton Doha (Qatar) and a second location in China at Hilton Hangzhou Qiandao Lake Resort.

To learn more about eforea: spa at Hilton, visit www.hiltonglobalmediacenter.com/eforea or www.hilton.com/eforea.

Dan Corfield
Hilton Worldwide, Europe 
+44(0)7974 229 462 

John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values to every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.