Farmer’s Market cocktail concept launches at Zeta Bar

Friday becomes market day!

This information originated in Australian English.

April 27, 2012

SYDNEY - For a cocktail made on the fly using seasonal, market fresh ingredients of your choice, visit the Zeta Bar Grocers at the new Farmer's Market on Fridays at Zeta www.zetabar.com.au.

Meander around the market and build your own Zeta Farmer's Mix, handpicking seasonally fresh fruit, herbs and spices from the stalls. Proceed to the Farmer's Market counter with your shopping basket of produce and select a base spirit with a Zeta Cocktail Grocer, who will hand craft a bespoke cocktail using your specific ingredients. Choose a cocktail name and your drink and recipe will be recorded in your own receipt and photograph of your new creation.

You can also opt for a Zeta Farmer's Special, where your Zeta Grocer will talk you through a hand crafted cocktail, using ingredients picked fresh from the market. A DIY Bloody Mary Stall lets you choose your own fusion of fresh tomatoes, herbs and spices for a custommade version of the cocktail classic.

Zeta Cocktail Grocer Waiters will wander through the Farmer's Market with edible soil and edible jelly worms served in mini flower pots and you must listen out for daily specials over the public address system!

The inventive Farmer's Market concept is the brainchild of Grant Collins; Zeta Bar's international bar consultant and mixologist and will showcase the very best of Zeta's Mixologists, as they mix cocktails personalised for guests amongst an authentic array of Farmer's Market stalls and fresh produce in Zeta.

Grant Collins says, "Zeta Bar is renowned for bringing the most prominent global bar trends to Australia and pioneering innovative cocktail concepts. The Farmer's Market at Zeta is a quirky and interactive way to showcase the talent of our mixologists and highlight the extent of fresh, seasonal ingredients that we use in our cocktails. It's also a great chance to educate our guests on the creative construction and balancing of cocktails.

"To give a flavour of what's in store, the Farmer's Market spice tray will offer a huge choice, including cardamom, curry leaf, chilli and cumin, whilst the herb garden will have classic cocktail ingredients such as fresh mint, with lavender, fennel and tyme. There will be an extensive liquor and spirit range as well as some interesting infusions and an 'unusual' basket of surprises is on offer for those brave enough...you'll have to come to the market to see what they are!"

The Zeta Bar Farmer's Market opens for business every Friday from 6pm, launching Friday 4 May for a limited period.

Zeta Bar, Hilton Sydney, Level 4, 488 George Street, Sydney, 2000, Australia T: 02 9265 6070 / E: drink@zetabar.com.au / w: www.zetabar.com.au Facebook: www.facebook.com/zetabarsydney

Notes to Editor

Grant Collins
Grant Collins launched Sydney's hotly anticipated cocktail bar, Zeta Bar in 2005 and continues to be Zeta's expert bar consultant and mixologist seven years later. Bringing vast international experience, Grant has consulted in the UK, USA, Australia, China, Bali, Japan, India, Singapore, Thailand and Hong Kong and has a multitude of award wins to his name. Grant Collins' expertise and consistently pioneering concepts and cocktails has been instrumental in Zeta Bar's twenty industry award wins in just five years, making it the most awarded bar in Australian history. Hall of Fame

BAR OF THE YEAR(Five consecutive award wins), HM Awards for Hotel and Accommodation Excellence, 2007-2011

ZETA BAR NAMED IN 2010 BEST 50 BARS IN THE WORLDDrinks International Magazine, 2010

BAR TEAM OF THE YEARALIA Awards 2009

BEST BAR PRESENTATION & SERVICE IN AUSTRALIANational AHA Awards, 2008

COCKTAIL BAR OF THE YEARNational AHA Awards, 2008

BAR TEAM MEMBER OF THE YEARHM Awards for Hotel & Accommodation Excellence 2007

Contact:
Lorna ONeill
Hilton Sydney
+61 2 9266 2051
lorna.oneill@hilton.com

About Hilton Sydney
Aspire to Hilton Sydney...centrally located in Sydney CBD close to shopping and entertainment, Hilton Sydney offers 577 luxury accommodation rooms and suites plus four dedicated levels of conference and events space catering up to 3000 delegates. The hotel also features Luke Mangan's renowned restaurant glass brasserie, the stylish and awardwinning Zeta Bar, iconic Marble Bar and LivingWell Premier Health Club and Day Spa.

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