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First Hilton Hotel Underway In Egypt's Marsa Alam
Hilton Worldwide signs Management Agreement with Concord Co. for Tourist Development to open Hilton Marsa Alam in 2012
October 15, 2009
MCLEAN, Va. and CAIRO, Egypt - Hilton Worldwide has signed a Management Agreement with Concord Co. for Tourist Development S.A.E. for the first Hilton branded hotel in Marsa Alam, on the west coast of Egypt's Red Sea.
The 370-room new-build property, scheduled to open in 2012, will be part of a large integrated mixed-use project to include a residential town, an entertainment village and a congress centre. With 1.5km of beautiful beachfront, Hilton Marsa Alam will be located approximately 20km south of Marsa Alam International Airport, and 30km from Marsa Alam town.
"This management agreement gives us a firm footing in the emerging holiday destination of Marsa Alam and will further bolster our profile as one of the key players in Egypt's hotel industry, while strengthening our position as the largest hotel brand in Egypt by both number of hotels and room count. We are also pleased that we have been trusted with another opportunity to work with one of our existing owners in Egypt," said Christopher J. Nassetta, President and CEO, Hilton Worldwide, who is on a tour of the Middle East.
Marsa Alam is a popular holiday and diving destination, situated near the Tropic of Cancer attracting tourism with its diverse marine life, coral reefs, ancient mining sites, temples and Roman garrisons. Marsa Alam is also linked to Aswan via a highway, opening up the city to combined extended holiday programmes with Nile cruises.
"Hilton is the leading global hospitality brand. We are excited to bring our style, world class service and forward thinking approach to Marsa Alam," said Dave Horton, Global Head - Hilton Hotels. "We look forward to being a valuable community partner and welcoming international travellers to this beautiful destination."
Hilton Marsa Alam will feature six restaurants and bars ranging from an all-day dining restaurant, an outdoor restaurant and a speciality restaurant to a cocktail bar, a lobby lounge and a beach bar. The resort will also feature a multi-purpose function room and two additional meeting rooms. Further on-site facilities will include a health club, four outdoor swimming pools, diving lodge, two tennis courts, entertainment area and a kids club.
"We are delighted to have signed this management agreement with Hilton, who are leaders in hospitality and have tremendous brand recognition in Egypt. As the country continues to witness a growth in tourism numbers, and with Marsa Alam now attracting international tourism from different source markets with its natural, historical and cultural attractions, we are convinced this development will be a huge success," said Hamada Aboul Enein, Chairman, Concord Co. for Tourist Development.
Hilton Worldwide has an impressive brand footprint in the Middle East & Africa with 42 hotels across 13 countries, and another 20 properties in the pipeline. The Hilton brand is the largest hotel brand in Egypt by number of hotels (16) and room count (5,880 rooms), spread across Cairo and all the major coastal resorts (Source: Lodging Econometrics Q1 2009).
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values to every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.