"Hawaii Five-0" Surfs Into Asia Pacific With Hilton Hotels & Resorts

Partnership With Hit Drama Series Celebrates Brand's 50th Anniversary In Hawaii

This information originated in American English.

November 24, 2010

SINGAPORE and MCLEAN, Va. -  Preparing to celebrate its 50th year in Hawaii, Hilton Hotels & Resorts rides a new wave into 22 Asian countries as the re-imagined Hawaii Five-0 TV drama series premiered on Nov. 14. Working with AXN, the leading English general entertainment channel in Asia, Hilton Hotels & Resorts is the official hotel partner for the series. Based on the original series which aired in the 60s, the much anticipated TV show stays true to its roots by filming much of the series at iconic sites such as Hilton Hawaiian Village Beach Resort & Spa.

A brand new procedural crime drama series from CBS, the series attracted more than 14 million viewers when it first premiered in the United States in September and has drawn an equally strong following in Asia, with the first two episodes garnering top rankings when aired. Showing at prime time slots on weekdays and weekends, the series will reach out to AXN's subscribers from more than 97 million homes across the region. Featuring exciting police chase sequences and memorable "Book'em, Danno!" arrests, the TV series will also have two Hilton Hawaiian Village Beach Resort & Spa signature sequences that showcase the resort and some of its hallmark experiences. These include beauty shots of legendary Hilton resort's Rainbow Tower and pathway near its Super Pool, as well as a scene at hot spot Tropics Bar & Grill where the Blue Hawaii cocktail, which was invented by a Hilton bartender at the resort, makes a colorful cameo.

With production lights shining on Hilton Hawaiian Village Beach Resort & Spa, the Hilton brand is lighting tiki torches for a special milestone celebration: The year 2011 marks the 50th anniversary, or Year "Five-0," of the Hilton Hotels & Resorts brand's presence in Hawaii. The momentous "Five-0" anniversary will be celebrated with special events, packages and promotions throughout the year beginning in January 2011.

"As our brand approaches the 50th anniversary of its presence on the Hawaiian islands, we are thrilled that Hilton Hawaiian Village Beach Resort & Spa, one of our signature Hilton resorts, appears in this new show. Our Hawaiian portfolio that began with this beloved Waikiki property has been a top vacation destination for generations of travellers," said Dave Horton, global head, Hilton Hotels & Resorts brand. "This partnership is very much in line with our global resort and leisure strategy, which aims to connect consumers with our 60 Hilton resorts in more than 20 countries. Now viewers in Asia can 'experience' the authentic Hawaiian lifestyle with the cast of Hawaii Five-O as they relax on and off duty against a backdrop of sweeping ocean views at our resort."

Viewers can also participate in the Hilton Hawaii Five-0 celebrations here in Asia with the following activities:

Hilton Hawaiian Village Beach Resort & Spa is no stranger to the small screen, the resort previously appeared on popular TV shows including Hawaiian Eye, Beverly Hills 90210, Wheel of Fortune, Magnum, P.I. and Baywatch Hawaii. The Hilton Hotels & Resorts brand has also been featured more recently in shows such as Mad Men, the movie Up in the Air, and the reality TV program The Amazing Race Asia.

For more information about the Hawaii Five-0 partnership, visit www.hiltonglobalmediacenter.com

Contact:
Soon Lishan, ICON International (for Hilton)
(65) 6220 2623
lsoon@iconinternational.com.sg

John Forrest Ales, Hilton Hotels & Resorts
+ 1 703 883 5212
johnforrest.ales@hilton.com

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.