Hilton Arlington Becomes First Hilton In The Dallas Area To Introduce PURE Rooms

This information originated in American English.

July 12, 2010

ARLINGTON, Texas -  Travelers to Arlington Texas can breathe a little easier, knowing Hilton Arlington Hotel has announced that they have become the first Hilton hotel in the city to introduce PURE Allergy Friendly Rooms. The Hilton is setting a new standard by introducing 15 new PURE rooms which create an allergy-friendly environment and remove up to 98% of bacteria and viruses. Travelers who suffer from allergies and asthma can now enjoy the cleanest, freshest air in their rooms and enjoy a more restful sleep during their stay.

Hilton Arlington is proud to be the first Hilton hotel in the entire Dallas / Fort Worth Area to offer the world's travelers an innovative guestroom experience where their stay will be ultra-comfortable, even if they have severe allergies or chemical sensitivities.

"The opening of our new PURE Rooms has created an excitement for our guests upon arrival to the hotel, and guests are calling me afterwards to ensure they get another PURE room during their next stay with us" said James Shandor, general manager of Hilton Arlington.

The PURE concept utilizes special purification techniques whereby each room is treated comprehensively to remove allergens and irritants from all surfaces, fabrics and air flow. The cutting-edge and rigorous conversion process designed by PURE Solutions ensures that air handling units are deeply cleaned and sanitized then equipped with the company's specially made Tea Tree Oil Cartridge. PURE Tea Tree Oil is an all natural antiseptic and disinfectant that maintains the sanitary conditions created during the initial conversion process. Soft surfaces are sanitized with PURE Clean to eliminate irritants and contaminants that can trigger allergies and cause discomfort. The room next undergoes a one-time shock treatment to kill any remaining living organisms and their associated irritants. A bacteriostatic barrier called PURE Shield is then applied to all surfaces to prevent the growth of bacteria.

To maintain these ideal conditions in the room, a state-of-the-art air purification system is installed, creating air quality that averages four times cleaner than the threshold necessary for asthma patients. This system is classified by the FDA as a Class II medical device. Special micro-fiber, hypo-allergenic pillow cases and mattress covers are used to reduce allergies triggered by dust mites.

"Statistically, one-third of travelers report having allergies or traveling with family members have allergic reactions. PURE is committed to offering the best air quality for any hotel guest, allergy sufferers or not," said Brian Brault, CEO of PURE Solutions. "We are proud to offer PURE rooms at the Hilton Arlington."

To reserve a PURE allergy friendly room at Hilton Arlington, please visit www.arlingtontx.hilton.com.

For more information on PURE rooms, call toll-free 877-787-7666 or log on to www.pureroom.com.

About Hilton Arlington Hotel
Hilton Arlington Hotel, located near the new Cowboys Stadium, is ideally situated for guests traveling on business or pleasure. The hotel is close to Dallas entertainment, restaurants, Texas Rangers Stadium, Arlington Convention Center, and just a short drive from Dallas-Ft. Worth Airport. Hilton Arlington offers luxurious guestrooms, restaurant, sports bar, room service, health club, 11,000 square feet of meeting space, outdoor pool and Jacuzzi®. The hotel is operated by Interstate Hotels & Resorts (www.ihrco.com), the nation's largest independent hotel management company. For more information about the Hilton Arlington Hotel, visit www.arlingtontx.hilton.com.

About PURE Solutions North America
PURE Solutions' innovative system for hotels and conference centers provides PURE rooms, an allergy-friendly room which results in indoor environments that have been treated to remove up to 98% of bacteria and viruses. The PURE room concept utilizes state-of-the-art purification techniques whereby each room is treated comprehensively to remove allergens and irritants from all surfaces, fabrics and air flow. Over 80 of the nation's top hotels have installed PURE to date and this system is being adopted at a rapid rate by hotels worldwide. PURE Solutions received the 2008 Innovator Award from The School of Hotel Administration at Cornell University. For further information, see www.pureroom.com.

Contact:
James Shandor, Hilton Arlington
+1 817 640 4734
James.Shandor@ihrco.com

Linda Ayares/Carrie Hyman, PURE Rooms
+1 212 754 6500
linda@msilver-pr.com/carrie@msilver-pr.com

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.