Hilton Birmingham Perimeter Park Completes Comprehensive Upgrade

$7 Million enhancement includes the addition of Steele's Restaurant

This information originated in American English.

October 05, 2009

MCLEAN, Va. -  A comprehensive $7 million renovation to the Hilton Birmingham Perimeter Park includes upgrades to all of the hotel's 205 guest rooms and its 10,000 square-feet of event and meeting space. The hotel also recently unveiled Steele's, a contemporary upscale dining experience serving breakfast, lunch and dinner.

"The Hilton Birmingham Perimeter Park has been a strong partner of ours for many years," said James H. Smither, president of the Greater Birmingham Convention and Visitors Bureau. "Their significant multi-million dollar upgrade brings even greater appeal to the 280 corridor as a destination for business and leisure travelers. We congratulate the Hilton on adding 'the spirit of hospitality' to our community."

The hotel is owned by privately held Noble Investment Group ("Noble"), a leading sponsor of private equity real estate funds and an integrated lodging and hospitality operating and development organization.

Additions to the Hilton's guest rooms include granite foyers and wood crown molding, new 37" flat screen televisions, the acclaimed in-room Hilton Serenity Collection sleep environment, and enhanced work areas with ergonomic desk chair. Guest bathrooms feature new tile, vinyl and upgraded lighting fixtures to complement the guestroom's decor. Guests are treated to the Hilton Serenity Bath Collection featuring Crabtree and Evelyn's La Source® bath amenities. The hotel also offers a new Executive Lounge, accented with warm earth tones and featuring complimentary hot and cold breakfast selections and weekday evening hors d'oeurves.

"The Hilton's revitalization furthers the property's ability to offer first class accommodations and fine dining in this dynamic city of upscale office, entertainment and retail offerings," said Paul Burke, a Noble principal and executive vice president of operations."Noble's dedicated teams of service-focused professional's are driven to fulfilling their mission of being an intricate part of the vibrant Birmingham community."

Steele's features upscale dining with a contemporary Southern flair. A beautiful custom granite buffet area features a made-to-order omelet station and also highlights the Hilton Breakfast Buffet served daily. Executive Chef Joe Sciarrotta has an extensive background in upscale dining, full service catering and private chef experience and received his culinary degree from The Culinary Institute of America.

Also new to the Hilton Birmingham Perimeter Park team is Director of Sales, Jim Coffey.

"I am very excited about this opportunity with a first class organization in Noble and this highly regarded hotel," said Coffey. "With its comprehensive reinvention, the Hilton Birmingham Perimeter Park is now the central meeting place of activity - whether for evening cocktails and dinner at Steele's, business travel, or large and small meetings and conferences."

The Hilton Birmingham Perimeter Park is located on the Highway 280 corridor, at interstate I-459 in Birmingham, Alabama. For more information, visit www.hiltonbirmingham.com.

About Hilton Hotels

Hilton Hotels is the stylish, forward-thinking global leader of hospitality that welcomes guests in more countries than any other full-service hotel brand. The Hilton brand currently includes more than 500 hotels and resorts in 76 countries, and plans to serve travelers in 80 countries by the end of 2011. By offering innovative products, services and amenities, Hilton enables travelers to be at their best 24/7, whether traveling for business or leisure. Start your journey at www.hilton.com.

About Noble

Noble Investment Group is an investment management fiduciary organization that specializes in the lodging and hospitality real estate sector. Through its private equity real estate funds, Noble is a value-added, active investor in hotels and resorts throughout the United States. Noble and its predecessors have realized superior risk-adjusted returns while acquiring and developing over $2 billion in lodging and hospitality assets. The organizations current discretionary private equity fund represents $310 million of equity commitments.

Noble Management Group is an award winning operator of more than 8,500 hotel and resort guest rooms, convention and conference centers with approximately 1,000,000 sq. ft. of meeting space, day and resort spas, upscale restaurants, and branded retail coffee stores. Noble's mission is to be the most respected hospitality organization in the United States, as measured by the loyalty of our team members, our customers, our financial stakeholders and the communities in which we live and operate. www.nobleinvestment.com


Bonnie Herring, Noble Investment Group
+ 404.262.9660 | bonnie.herring@nobleinvestment.com

John Forrest Ales, Hilton Hotels
+ 703.883.5212 | johnforrest.ales@hilton.com


About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values to every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.