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Hilton Durban Celebrates Earth Hour And The Power Of Living Sustainably
March 24, 2015
DURBAN, South Africa - Hilton Durban will be marking Earth Hour 2015 from 8:30 p.m. - 9:30 p.m. local time on Saturday, March 28, 2015. The hotel will join hundreds of Hilton Worldwide's more than 4,000 hotels and timeshare properties by switching off lights, as well as organizing other projects for guests in demonstration of their commitment to live sustainably and take action by caring for the planet in the year ahead.
"Earth Hour is one of the many ways we show our commitment to energy conservation while delivering great guest experiences. We are encouraging our guests, neighbors and Team Members to join us in support of this global effort," said Markus Fritz, general manager, Hilton Durban.
Earth Hour will be celebrated at Hilton Durban through a variety of activities. Hilton Durban is hosting a candlelit cocktail party in the lobby area where guests are able to meet with members of the management team and other team members at the hotel with complimentary canapés and cocktails. The hotel will also switch off the main sign on the outside of the building and restaurant and Executive Lounge lights.
Created by WWF, Earth Hour began in 2007 as a way for individuals and businesses to show how simple steps can make a significant impact on addressing climate change. This worldwide effort began in Sydney, Australia when more than two million people turned off their lights for an hour and reduced the city's energy consumption by more than 10 percent. It became a global movement in 2008 with more than 50 million people participating, and today it is the largest grassroots environmental movement in the world with more than 7,000 cities and towns in 152 countries and territories and hundreds of millions of people participating across seven continents. In 2013 alone, 345 million people were reached through the campaign's website and social media. This year's theme focuses on mobilizing young people to become the next generation of leaders for a sustainable world, a theme that resonates with several Hilton Worldwide commitments to connect and prepare young people over the next five years.
Hilton Hotels & Resorts has a long history of supporting Earth Hour and the original idea was even dreamt up during a WWF meeting held at the Hilton Sydney.
Participation in Earth Hour is part of Hilton Worldwide's commitment to Living Sustainably, one of the four pillars of the company's responsibility and sustainability strategy, Travel with Purpose. In demonstration of its commitment in this area, Hilton Worldwide has elevated sustainability as a performance metric and a brand standard across all hotels, raising it to the same level of importance as quality, service and revenue. To support the company's sustainability goals, LightStayTM, Hilton Worldwide's proprietary performance system, is used to measure, analyze and report on sustainability data across the global portfolio.
About Travel with Purpose
Travel with Purpose is Hilton Worldwide's commitment to provide shared value to its business and communities around the world. As the driving strategy for Hilton Worldwide's corporate responsibility efforts, Travel with Purpose focuses on creating opportunities for individuals to reach their full potential; strengthening local communities where Team Members live, work and travel; celebrating cultures and the power of travel; and living sustainably through the measurement, analysis and improvement of the use of natural resources. Visit www.hiltonworldwide.com/corporate-responsibility and www.hiltonworldwide.com/sustainability for more information.
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About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values to every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.