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Hilton Hotels Corporation And Precor To Offer Co-Branded Fitness Experience In Full-Service Hotels
Hotel Guests’ Fitness Experience to Match That of Top Fitness Clubs
July 27, 2006
BEVERLY HILLS, Calif. - In a dedicated effort to enhance the wellness and vitality experience for hotel guests, Hilton Hotels Corporation and global fitness equipment leader Precor are launching dynamic Fitness by Precor facilities at full-service Hilton, Doubletree® and Embassy Suites Hotels® in North America, and at The Waldorf=Astoria in New York City.
With the exclusive agreement, brand standards have been established for a premium-quality fitness experience, with the first co-branded facilities opening at The Beverly Hilton®, the Doubletree Claremont Hotel in Claremont Calif., the Doubletree Club Las Vegas Airport, the Hilton Hawaiian Village® in Honolulu, and the Embassy Suites Hotel Alexandria, Va., while phase one of the project is complete at The Waldorf=Astoria® in New York City and the Hilton New York.
Full-service Hilton, Doubletree and Embassy Suites Hotels expect to complete installation of all-new Precor equipment by year-end 2007.
"We are very excited to launch this initiative with Precor. It represents an ideal union between two customer-focused companies that are dedicated to enhancing well-being, the overall travel experience and personal performance. This is a great way for us to ‘be hospitable' to our guests -- by enabling them to maintain their fitness regimen while on the road," said Matthew J. Hart, president and chief operating officer, Hilton Hotels Corporation. "Utilizing the Precor fitness entertainment solutions, and unparalleled fitness equipment, the hotel workout experience will be revolutionized, energizing guests for their business meetings or leisure pursuits during their stays. The fitness facilities will enable guests to utilize superior equipment when staying at our hotels and underscores our commitment to enhancing our guests' personal performance."
A recent survey of more than 500 business travelers reflects that fitness centers are among the top-five hotel features they deem most important.** Research within the Hilton Family of Hotels shows that presence of a well-maintained hotel fitness center featuring high-end equipment can increase guest satisfaction by as much as 30 percent.
"Fitness by Precor facilities within our hotels will provide an excellent opportunity for our brands to extend their renowned hospitality to the workout environment and gain competitive advantage in their respective markets," said Tom Keltner, president - brand performance and development group for Hilton Hotels Corporation.
The specially designed facilities will utilize Precor-developed strength, cardio and entertainment equipment. A complement of core training, balance equipment and stretch accessories rounds out the performance-enhancement offerings.
Precor also is the preferred supplier for the Hilton Family of Hotels, including Hampton®, Hilton Garden Inn®, Homewood Suites by Hilton®, Hilton Grand VacationsTM, newly built Waldorf=Astoria Hotels and future hotels joining The Waldorf=Astoria CollectionTM.
"Travelers have expectations of what constitutes a great fitness experience, and they bring those expectations wherever they go. In collaboration with the Hilton Family of Hotels, we've created an environment that's perfectly aligned with those expectations," said Paul Byrne, president of Precor. "From the quality of the equipment to the range of exercise choices, we're offering a compelling, energetic environment so guests can have a superior travel experience and work towards their fitness objectives while they're on the road."
"The Hilton Family of Hotels has recognized a central customer need in terms of fitness, and taken a major step to elevate the hotel fitness experience to a level that's comparable to that of a leading fitness club," said Byrne. "The combination of premium-quality fitness and entertainment equipment and Hilton's dedication to a compelling look, feel and environment establishes a new standard for hospitality fitness."
Unique entertainment features
The co-branded fitness centers also will offer Precor Cardio Theater Exercise EntertainmentTM, providing entertainment technology either from wall-mounted plasma television or Personal Viewing Screens (LCD) on each cardiovascular machine. Lightweight headphones will feature superior sound, further contributing to an enhanced workout experience for guests.
With these systems, guests can choose from a variety of music genres and network entertainment.
Standard across the Hilton Family full-service hotels, fitness equipment options will be catered to the specifications of each hotel. Larger hotels will complete their new fitness facilities in phases, with Precor equipment, specially designed flooring, signage and wall paint specifications representing the first phase for all hotels. They may undergo a second phase that includes an enlargement of the fitness center.
Committment to quality
Precor's proprietary Insite technology, which offers utilization monitoring to assist in the quality control of co-branded facilities and track the equipment usage at its fitness facility locations, will enable the hotels to effectively deliver the most popular and well-maintained machines.
Fitness facilities feature innovative designs that flow within the existing hotel setting and color schemes. Depending on the size of the hotel facility, fitness centers will include a selection of the following:
Fitness by Precor facilities will feature a range of premium cardio equipment choices found in top health clubs and fitness facilities, which may include Precor C956i low-impact treadmills, EFX® 546i lower-body Elliptical Fitness Crosstrainers, and C846i cycles.
Precor strength equipment
Guests can focus on a variety of fitness objectives through a range of Precor user-defined, functional and traditional strength equipment models, including the FTS Functional Training System as well as machines designed to address specific upper- and lower-body muscle groups. Additionally, guests who use free weights have the option of using Precor dumbbells, barbells and Olympic plates.
Core and balance equipment (resistance exercises)
In addition to Precor equipment, fitness centers will offer a range of core and balance training accessories, which may include Bosu balance trainers, medicine and stability balls, resistance bands and exercise tubing and weighted body bars. Club-quality stretch mats and benches round out the equipment options.
Founded in 1980, Seattle-based Precor is a subsidiary of Amer Sports Corp. (www.amersports.com), the world's largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Precor, Salomon and Mavic.
About Hilton Hotels Corporation
Hilton Hotels Corporation (NYSE:HLT) is the leading global hospitality company, with more than 2,800 hotels and 475,000 rooms in more than 80 countries, with 150,000 team members worldwide. The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand VacationsTM, Homewood Suites by Hilton®, Scandic and The Waldorf=Astoria CollectionTM.
Hilton Hotels Corporation is an official sponsor of the U.S. Olympic Team, which will extend through the 2008 Olympic and Paralympic Games in Beijing, China, and include the 2008 U.S. Paralympic Team(s) and the 2007 U.S. Pan-Am Team.
For more information about our company, please visit www.hiltonworldwide.com.
*Hotels currently offering fitness equipment under three years old will install new Precor equipment by 2009.
**Study commissioned by Accenture in 2005.
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values to every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.