Hilton Hotels Named Number One Hotel Brand in Japan for Third Consecutive Year

Business Travelers Also Vote Hilton “Number One Leading Choice Hotel Brand” for Fifth Consecutive Year in BDRC Survey

This information originated in American English.

November 03, 2009

TOKYO and MCLEAN, Va. -  For the third consecutive year, Hilton Hotels is named the “Number One Hotel Brand” in Japan in the annual Business Development Research Consultants (BDRC) Asia Pacific Hotel Business Guest Survey. The Hilton brand is also voted “Number One Leading Choice Hotel Brand” for the fifth consecutive year.

“It is an honor that Hilton has been awarded the title of number one hotel brand in Japan,” said Oded Lifschitz, Vice President, Operations – Japan, Hilton Worldwide. “This performance is no doubt strengthened by our staff who have enormous pride in the Hilton brand and in serving our guests with high quality service. Customers are expecting better service from hotels and Hilton will continue to offer quality services with world-class hospitality to meet the needs of these customers.”

The 2009 BDRC Asia Pacific Hotel Business Guest Survey tracks the performance of 93 hotels, analyzing data from 497 interviews with Japanese business travelers. The BDRC brand-ranking index is a composite measure of unprompted and prompted awareness, business usage in the last 12 months, leading choice, intent to recommend and loyalty ratio.

Hilton, long recognized as an innovative leader in the business travel segment, heads the Japanese market on the first four of these measures and continues to hold off ANA, Sheraton and Nikko by a wide margin.

2009 BDRC Asia Pacific Hotel Business Guest Survey highlights:

The Hilton brand was ranked number one by Japanese business travelers in 2009 in four categories:

The BDRC Asia Pacific Hotel Business Guest Survey is one of a suite of hotel guest surveys that are carried out annually across the world. Launched in 2003, the 2009 Asia Pacific study involved online interviews with over 2,700 business travelers across China, Hong Kong, Japan, Singapore, Malaysia, Thailand and Australia. Respondents are residents of each country that have stayed in upscale hotels for business reasons, in their own country or abroad in the last 12 months. In addition to key performance indicators that are measured for the 115+ hotel brands in total, the survey covers other market issues including the hotel selection process, internet and website usage and hotel loyalty programmes.


Faith Thoms, Hilton Worldwide – Asia Pacific
+ 65 6833 9762 |

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