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Hilton Hotels Named Number One Hotel Brand in Japan for Third Consecutive Year
Business Travelers Also Vote Hilton “Number One Leading Choice Hotel Brand” for Fifth Consecutive Year in BDRC Survey
November 03, 2009
TOKYO and MCLEAN, Va. - For the third consecutive year, Hilton Hotels is named the “Number One Hotel Brand” in Japan in the annual Business Development Research Consultants (BDRC) Asia Pacific Hotel Business Guest Survey. The Hilton brand is also voted “Number One Leading Choice Hotel Brand” for the fifth consecutive year.
“It is an honor that Hilton has been awarded the title of number one hotel brand in Japan,” said Oded Lifschitz, Vice President, Operations – Japan, Hilton Worldwide. “This performance is no doubt strengthened by our staff who have enormous pride in the Hilton brand and in serving our guests with high quality service. Customers are expecting better service from hotels and Hilton will continue to offer quality services with world-class hospitality to meet the needs of these customers.”
The 2009 BDRC Asia Pacific Hotel Business Guest Survey tracks the performance of 93 hotels, analyzing data from 497 interviews with Japanese business travelers. The BDRC brand-ranking index is a composite measure of unprompted and prompted awareness, business usage in the last 12 months, leading choice, intent to recommend and loyalty ratio.
Hilton, long recognized as an innovative leader in the business travel segment, heads the Japanese market on the first four of these measures and continues to hold off ANA, Sheraton and Nikko by a wide margin.
2009 BDRC Asia Pacific Hotel Business Guest Survey highlights:
The Hilton brand was ranked number one by Japanese business travelers in 2009 in four categories:
- 53% could spontaneously recall the Hilton name (unprompted awareness)
- 92% recognized the Hilton name from the list of hotel brands (prompted awareness)
- 34% had stayed in a Hilton hotel for business reasons in the last 12 months (usage)
- 19% claim Hilton is there first or second choice (leading choice)
The BDRC Asia Pacific Hotel Business Guest Survey is one of a suite of hotel guest surveys that are carried out annually across the world. Launched in 2003, the 2009 Asia Pacific study involved online interviews with over 2,700 business travelers across China, Hong Kong, Japan, Singapore, Malaysia, Thailand and Australia. Respondents are residents of each country that have stayed in upscale hotels for business reasons, in their own country or abroad in the last 12 months. In addition to key performance indicators that are measured for the 115+ hotel brands in total, the survey covers other market issues including the hotel selection process, internet and website usage and hotel loyalty programmes.
Faith Thoms, Hilton Worldwide – Asia Pacific
+ 65 6833 9762 | firstname.lastname@example.org
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.