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Hilton Hotels Offers 24/7 Check-In For Journalists With Most Advanced Press Site In The Travel Industry
Hilton Hotels uses technology for innovative purposes with its new “Hilton Global Media Center”
January 05, 2010
MCLEAN, Va. - Hilton Hotels today announced the launch of its new "Hilton Global Media Center" (www.hiltonglobalmediacenter.com). Optimized for use by media, the site contains press releases, facts, news, "story starters" and credential-free access to over 2,500 high-resolution images, which are available for download 24/7. The site instantly translates news into 50 languages and enables reporters to easily share content via RSS feeds and through more than 200 global social media channels.
"We've tried to anticipate every conceivable need a representative from the media might have," said Andrew Flack, Vice President - Global Brand Marketing, Hilton Hotels Brand. "By doing so, we have created the most advanced media tool in our industry. We believe this site is an invaluable resource to journalists seeking compelling story angles and general information about our brand and all of our hotels around the world."
Hilton solicited the perspectives of multiple journalists during the site's design phase and invited writers in multiple countries to share opinions of the site during an early preview period. Feedback from reporters, bloggers and freelance journalists influenced site navigation and other core elements.
Incorporating a clean, easy-to-navigate format, the Hilton Global Media Center uses Google Translate to instantly translate content into more than 50 global languages. Human translations are available for key content in English, French, Canadian French, Spanish, Italian, German, Simplified Chinese, Japanese and Arabic. In addition to press releases for the global brand and individual hotel properties, the Hilton Global Media Center also provides videos, direct contact information for all Hilton Hotels PR representatives and a special "Hilton Moment" section highlighting recent events or stories. A "Hilton Back of House" section tells the Hilton story from a unique point of view by featuring first person narratives from Hilton Team Members around the world.
All information can be accessed according to region, property or topic-making it easy to sort and find specific details so a visitor seeking only press releases related to historic hotels or the latest updates from any property within one of the brand's international regions may customize their parameters and receive news as it happens via e-mail or RSS. Reporters can easily download high and low res images of each Hilton property around the world and enroll in a monthly e-mail newsletter or sign up to receive Hilton news as it happens.
The site boasts a custom-developed proprietary Content Management System, which allows Hilton to manage media contacts, distribute materials to select journalists and simultaneously publish on the Global Media Center and the official Hilton Twitter feed (www.twitter.com/hiltononline).
Key features of the Hilton Global Media Center include:Enhanced Content: The site is built to house videos, audio, images and documents and post links to external pages and sites. Because the Hilton story is often best told by the more than 140,000 Hilton Team Members worldwide, a "Hilton Back of House" section features stories from individual Team Members covering multiple topics.
Contemporary Communication: The site's mobile friendly feature ensures reporters can access site content and submit media requests from their mobile devices. Recognizing the increasing power of social media, the Hilton brand equipped the site with a feature allowing users to share content through more than 200 social media sites around the world with ease.
Global and Local: In addition to serving as the primary collection point for Hilton brand news, the site provides direct value to each property. Individual hotel pages feature photo galleries containing high and low res images, links to property fact sheets populated on Hilton.com and basic contact information. Property pages also include space for press releases and articles written by hotel teams.
Smart Navigation: The main navigation of the site is categorized to facilitate a journalist's need to read the news, get the facts and tell the story. Reporters may use a global search map to read news by region or browse by news topic or property type. A comprehensive search engine allows visitors to search by typing the name of a hotel, location or topic.
Global Languages: To provide optimal, fast turnaround usability for reporters around the world, articles posted to the site may be translated in more than 50 languages via Google Translate, one of the most trusted sources of online translations, which serves more than 32 million websites around the world. Human translations of key items are also available.
The general public as well as traditional journalists, bloggers and travel writers who are seeking information regarding Hilton Hotels or a specific property can visit www.hiltonglobalmediacenter.com.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our brands are comprised of more than 3,500 hotels in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors. For more information about the company, please visit www.hiltonworldwide.com.
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.