Hilton Hotels & Resorts and Conrad Hotels & Resorts Announce New Partnership with the Tribeca Film Festival

Brands to Serve as Hubs for 2012 Festival and Offer Access to Guests and Film Fans

This information originated in American English.

March 16, 2012

NEW YORK and MCLEAN, Va. - Conrad Hotels & Resorts and Hilton Hotels & Resorts - two of Hilton Worldwide's market leading brands - announce a new three-year partnership with the Tribeca Film Festival (TFF). Both brands will serve as Official Hotel Partners of the Tribeca Film Festival, the international film festival that supports emerging and established filmmakers. The partnership comes as Conrad enters New York City with the opening of the Conrad New York, the luxury hotel brand's nineteenth property and one of six new properties expected to open this year and as both brands continue their involvement in entertainment and pop culture.

"All of us at Tribeca are delighted to partner with Hilton Hotels & Resorts and Conrad Hotels & Resorts, two leading brands with a deep commitment to the global film community," said Jon Patricof, president and chief operating officer of Tribeca Enterprises. "Given the origins and mission of the Tribeca Film Festival, it will be a wonderful moment for us to celebrate our Awards Night at the Conrad New York. That property and this new partnership offer a remarkable testament to the vitality of Lower Manhattan."

As Official Partners of the Tribeca Film Festival, Hilton Hotels & Resorts and Conrad Hotels & Resorts will provide their signature hospitality to guests of Tribeca, serve as the destinations for key TFF events, and offer guests and film enthusiasts highly sought-after opportunities to attend film screenings and exclusive events. To celebrate the highly anticipated opening of the Conrad New York, a new 463 luxury, all-suite hotel in New York's Financial District, the property will host the Festival's 2012 Award Celebration. Hilton New York Fashion District, an upscale hotel on West 27th street just off Seventh Avenue, will serve as a hub for filmmakers and industry attendees throughout the 2012 festival.

"At Conrad Hotels & Resorts, we believe the greatest luxury is the luxury of being yourself. This one-of-a-kind sophistication has now arrived in lower Manhattan with our newest property, the Conrad New York," said John Vanderslice, global head, luxury and lifestyle brands, Hilton Worldwide. "Our partnership with the Tribeca Film Festival is a celebration of individuality, style and the city of New York as a dynamic place for filmmaking."

The 2012 Tribeca Film Festival runs April 18-29. Anticipated key partnership activities include:

"Hilton has been a key partner for the entertainment industry ever since major movies began filming at our hotels more than 62 years ago," said Dave Horton, global head, Hilton Hotels & Resorts. "We host some of Hollywood's most important annual events to serve as a backdrop for many of the most memorable moments in film and at times take a starring role in various storylines. Our association with the Tribeca Film Festival is an extension of our ongoing efforts to support production of popular entertainment and celebrate its art form."

Join the conversation on Twitter at #ConradTribeca and #HiltonTribeca for live updates and exciting giveaways at the Tribeca Film Festival. To learn more about Conrad Hotels & Resorts and Hilton Hotels & Resorts visit www.conradhotels.com, http://www.Facebook.com/ConradHotels or www.Twitter.com/ConradHotels and http://www.hilton.com, http://www.Facebook.com/Hilton or http://www.Twitter.com/HiltonOnline. Media can access additional information at www.conradglobalmediacenter.com or www.hiltonglobalmediacenter.com.

Contact:
Kimi Ozawa
Murphy O'Brien (for Hilton and Conrad)
+ 1 310 586 7138
kozawa@murphyobrien.com

About Conrad Hotels & Resorts
Conrad® Hotels & Resorts is Hilton Worldwide's global luxury brand and the choice for today's modern, sophisticated traveler. By focusing on the individual, Conrad offers guests genuine and personalized experience and a world of style, service and connection. Each Conrad is a dynamic reflection of its city and culture, as well as a showcase for striking design and distinct surroundings. Across five continents, in the world's gateway cities and most sought-after resort destinations, Conrad invites each guest to enjoy The Luxury Of Being Yourself®. For information on Conrad, please visit http://www.conradhotels.com/. Conrad Hotels & Resorts is one of Hilton Worldwide's ten market-leading brands.

About Tribeca Film Festival (TFF)
Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture.

The Festival's mission is to help filmmakers reach the broadest possible audience, enable the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. Tribeca Film Festival is well known for being a diverse international film festival that supports emerging and established directors.

Since Tribeca's founding through 2011, the Tribeca Festival has screened over 1200 films from over 80 countries and it has attracted an international audience of more than 3.5 million attendees and generated an estimated $725 million in economic activity for New York City.

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.