Hilton Hotels & Resorts And The 53rd Annual GRAMMY® Awards Make Beautiful Music Together

This information originated in American English.

January 31, 2011

MCLEAN, Va. - Hilton Hotels & Resorts hits a high note again in its 23rd year as the Official Hotel of the GRAMMY® Awards. During Music's Biggest Night®, GRAMMY presenters and performers will receive instant Hilton HHonors Diamond elite status, 50,000 HHonors bonus points and deluxe products from eforea: spa at Hilton, the brand's new innovative global spa concept. The iconic hotel brand offered guests and Hilton Hotels & Resorts Team Members around the world opportunities to win once-in-a-lifetime GRAMMY experiences while supporting several charitable causes.

"Hilton is very proud of its long-standing partnership with The Recording Academy® and the significant role we've been able to play in celebrating one of the most exciting global entertainment events of the year," said Dave Horton, global head, Hilton Hotels & Resorts. "We continue to recognize music's impact on the world and we are excited not only to help raise money for fantastic causes, but also to offer our most loyal guests and Hilton Team Members a chance to experience Music's Biggest Night first-hand."

Hilton Hotels & Resorts gave away a variety of extraordinary prize-packages. By bidding over 1 million HHonors points online using their HHonors points as currency, the two highest-winning bidders each received a Hilton GRAMMY package. HHonors points from the winning bids will be converted into a cash donation to benefit the GRAMMY Foundation® a non-profit organization that focuses on educational and public programs to celebrate the power of music. In addition to round-trip airfare and accommodations at The Beverly Hilton, GRAMMY prize packages grant each winner exclusive access to the hottest GRAMMY Week events, including tickets to the 53rd Annual GRAMMY Awards and entry to the official GRAMMY Celebration® After Party and 2011 MusiCares® Person of the Year Tribute Gala, honoring Barbra Streisand.

Hilton Hotels & Resorts is also providing travel packages to some of our finest destinations around the world for the MusiCares Person of the Year Tribute silent and live auctions; proceeds from the auction items will be utilized by the organization to provide a safety net for musicians in times of need. In Europe, Hilton in the Community Foundation, a charitable trust supporting young people worldwide, raised £17,000 (approximately $27,200 U.S.) by auctioning a Hilton trip to this year's GRAMMY Awards.

Hilton Hotels & Resorts also urged its Team Members around the world to celebrate the powerful influence of music. The 2nd Annual Hilton Rock Star Team Member contest encouraged employees to submit photos, video and stories depicting the impact of music on their lives. Four Hilton Hotels & Resorts Team Members were recently selected from around the world to receive VIP treatment, including roundtrip airfare for two to Los Angeles and tickets to the GRAMMY Awards and official GRAMMY Celebration After Party.

The brand is featuring limited edition GRAMMY key cards at The Beverly Hilton, Hilton Checkers Los Angeles and Hilton Los Angeles/Universal City to show their support of the biggest brand in music. As The Recording Academy prepares to honor the best musical talent of the year, 23 Hilton hotels in Asia and additional Hilton properties in major markets within the United States will provide guests with limited edition GRAMMY viewer guides and copies of the 2011 GRAMMY Nominees CDs.

The 53rd Annual GRAMMY Awards will be held on "GRAMMY Sunday," Feb. 13, 2011, at STAPLES Center in Los Angeles and once again will be broadcast live in HD TV and 5.1 surround sound on the CBS Television Network from 8-11:30 p.m. (ET/PT).

For additional opportunities to win GRAMMY prizes, be sure to follow Hilton on Twitter at twitter.com/hiltononline, or become a Facebook fan at www.facebook.com/hilton.

Contact:
John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
johnforrest.ales@hilton.com

About Hilton HHonors
Hilton HHonors is an esteemed guest reward program that gives frequent travelers a fast way to earn the rewards they want most. It is the only guest reward program to offer Points & Miles and No Blackout Dates with no capacity controls at more than 3,600 hotels. Members can Double Dip to earn HHonors points and airline miles for the same stay, at nearly any rate, at participating Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2Suites by Hilton and Hilton Grand Vacations. In addition to redeeming HHonors points for complimentary nights, Hilton HHonors members can also redeem points for merchandise, vacation packages, unique experience rewards and more. Membership in HHonors is free. Travelers may enroll online by visiting www.HiltonHHonors.com.

About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards - the preeminent peer-recognized award for musical excellence and the most credible brand in music - The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.facebook.com/thegrammys, a Facebook fan at www.facebook.com/thegrammys, and a YouTube channel subscriber at www.youtube.com/thegrammys.

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.