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Hilton Hotels & Resorts "Hangs Ten" With CBS' New TV Hit "Hawaii Five-O"
Legendary Hilton Hawaiian Village Beach Resort & Spa Makes Primetime Splash In Anticipation Of Brand's "Five-0" Anniversary In Hawaii In 2011
October 25, 2010
HONOLULU and MCLEAN, Va. - Two American icons are saying Aloha this fall, as CBS' new Hawaii Five-0 police drama "chases" through the lush, oceanfront grounds of a signature Hilton Hotels & Resorts property.
The re-imagined Hawaii Five-0 TV drama series - the original show thrilled audiences from 1968-1980 with memorable elite police unit pursuits and "Book'em, Danno!" arrests - premiered September 20 and includes scenes unfolding at Hilton Hawaiian Village Beach Resort & Spa's tropical setting.
"As our brand approaches the 50th anniversary of its presence on the Hawaiian islands, we are thrilled that Hilton Hawaiian Village Beach Resort & Spa, one of our signature Hilton resorts, appears in this new show," said Dave Horton, global head, Hilton Hotels & Resorts brand. "Our Hawaiian portfolio that began with this beloved Waikiki property has been a top vacation destination for generations of travelers."
Hilton Hawaiian Village Beach Resort & Spa "hangs ten" with the Hawaii Five-0 cast throughout the season through an array of property shots that will set the scene and support on- and off-duty action. From the resort's Rainbow Tower rooftop that offers sweeping ocean views to the village's trail of tiki torches that are illuminated each night at sunset, Hilton Hawaiian Village reveals why locals call it the most truly Hawaiian resort.
The TV series will also feature two Hilton Hawaiian Village signature sequences that showcase the resort and some of its hallmark experiences. The October 25 episode included beauty shots of The Rainbow Tower and pathway near the Super Pool, as well as a scene at hot spot Tropics Bar & Grill where the Blue Hawaii cocktail, which was invented at the resort, makes a colorful cameo.
The first wave of Hawaii Five-0 celebrations includes:
- Hawaii Five-0 Branding Elements
- Official Hawaii Five-0 ringtone cards at select Hilton Hotels & Resorts properties - complimentary for guests through November 5, 2010
- Signature Hawaii Five-0 Cocktail & Book 'em Danno! Mocktail - the TV series airs Monday nights in Tropics Bar & Grill at Hilton Hawaiian Village Beach Resort & Spa along with prizes for lucky patrons and two action-packed theme drinks:
- Hawaii Five-0 Cocktail - Absolut Raspberri blended with blue curacao and a touch of sweet and sour with strawberry puree
- Book 'em Danno! Mocktail - Blue raspberry puree blended with sweet and sour and a splash of soda with strawberry puree
With production lights shining on Hilton Hawaiian Village Beach Resort & Spa, the Hilton Hotels & Resorts brand is lighting tiki torches for a special milestone celebration: The year 2011 marks the 50th anniversary, or Year "Five-0," of the Hilton Hotels & Resorts brand's presence in Hawaii. The momentous "Five-0" anniversary will be celebrated with special events, packages and promotions throughout the year beginning in January 2011.
The Hilton Hawaii collection includes three hotels on two islands, with Hilton Waikiki Prince Kuhio joining Hilton Hawaiian Village Beach Resort & Spa on the island of Oahu and Hilton Waikoloa Village commanding 62 oceanfront acres on the exclusive Kohala Coast of Hawaii's Big Island. In the 50 years since Hilton Hotels & Resorts first made a mark on Hawaii with Hilton Hawaiian Village, this trio of Hilton Hawaii resorts has welcomed the biggest stars of screen, stage and politics. And proving that Hilton Hawaiian Village is no stranger to the small screen, the resort has previously appeared on popular TV shows including Hawaiian Eye, Beverly Hills 90210, Wheel of Fortune, Magnum, P.I. and Baywatch Hawaii.
For more information about the Hawaii Five-0 partnership, visit www.hiltonglobalmediacenter.com.
John Forrest Ales, Hilton Hotels & Resorts
+ 1 703 883 5212
Cynthia Rankin, Hilton Worldwide - Hawaii
+ 1 808 947 7817
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values to every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.