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Hilton Hotels & Resorts Recognized As Innovative Travel And Tourism Brand On Social Media By 2014 Travel + Leisure SMITTY® Awards
June 10, 2014
MCLEAN, Va. - Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, is a proud winner of the third annual Travel + Leisure Social Media in Travel + Tourism (SMITTY) Awards, which recognize companies in the travel and tourism industry for showcasing the best and most innovative uses of social media.
"We are honored to be recognized by an industry-leading awards program for the advancements of our online global community," said Rob Palleschi, global head, Hilton Hotels & Resorts. "Hilton continues to build its legacy of innovation by evolving its social media channels to connect with today's travelers - from sparking a desire to travel during an ordinary morning routine to sharing tips and offers that our followers can take advantage of on the spot."
Hilton Hotels & Resorts is the 2014 winner of the "Best Use of Foursquare or Other Location-Based Services" award. The award-winning campaign was based on a study Hilton Hotels & Resorts released in 2013 revealing that 4.5 million people were losing more than six days of annual leave each year* and suffering from "Vacationitis," a condition coined by the brand to describe those who fail to take enough time off from work. To help create awareness around the brand's research findings and launch "International Use it or Lose it Week," a time employees are encouraged to check their annual leave balance, Hilton Hotels & Resorts launched Vacationitis Foursquare post check-in ads in categories where people are typically commuting or traveling for work to remind them to take a break from their routines with a vacation.
"Foursquare works with great brands to help them reach the right people at the right place at the right time," said Steven Rosenblatt, Chief Revenue Officer at Foursquare. "The Hilton campaign utilizing our place-based ads was incredibly successful, and a great example of how Foursquare can use our data to work collaboratively with national brands to create innovative programs."
Travel + Leisure received hundreds of 2014 SMITTY Award entries from companies across the travel and tourism industry, including hotels and resorts, cruise lines, airlines, airports, tour operators, convention & visitors bureaus, travel agencies, attractions, car rental agencies, independent journalists and bloggers and marketing and trade associations. A jury of digital insiders evaluated the submissions and named 2014 SMITTY Award winners and runners-up in 30 categories. The winning companies went above and beyond to connect with and provide for their online audiences, boasting the most fun, informative and engaging social media strategies.
Join the Hilton Hotels & Resorts online community to stay up-to-date on the brand's latest news, learn more about consumer offers and chat with team members and guests, on Facebook (Facebook.com/Hilton), Twitter (Twitter.com/HiltonHotels), Google+ (Plus.Google.com/+Hilton), Instagram (Instagram.com/HiltonHotels) and Foursquare (Foursquare.com/HiltonHotels).
* Based on a survey of 2,000 British professionals conducted by OnePoll in November 2013.
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About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.