Hilton Hotels Revs Up Partnership With Vodafone McLaren Mercedes Formula One Team

Global Hotel Brand Announces Grand Prix VIP Auction And Exclusive Travel Packages For 2010 Race Season

This information originated in American English.

May 11, 2010

MCLEAN, Va. -  As official hotel partner of the Vodafone McLaren Mercedes Formula One Team, Hilton Hotels helps its guests get closer to the thrill of Formula One (F1) racing with an exciting new auction and exclusive Grand Prix packages. Through May 16, Hilton HHonors members can enter for a chance to bid on a VIP weekend at the Grand Prix race in Montreal, Canada. Hilton also offers customized travel packages that provide cost effective ways to experience the glamour and excitement of Formula One racing at www.HiltonRacing.com.

Formula One is the highest class of motor racing sanctioned by the Fédération Internationale de l'Automobile (FIA) and its season contains 19 races across multiple continents. The 2010 Vodafone McLaren Mercedes Formula One Team is led by the reigning world champion, Jenson Button, and the previous year's champion, Lewis Hamilton.

"With world champions Jenson Button and Lewis Hamilton leading the way, the Vodafone McLaren Mercedes Formula One Team embodies global style and optimal performance," said Dave Horton, Global Head, Hilton Hotels brand. "As a leader in the global hospitality industry, we are excited to welcome racing enthusiasts to our hotels in Grand Prix locations, share VIP experiences with our guests and engage the more than 600 million Formula One enthusiasts worldwide."

For the ultimate race experience, Hilton is offering Hilton HHonors members a chance to bid on a VIP trip to Grand Prix races around the world through online auctions. An online auction for a Hilton Racing experience at the Canadian Grand Prix in Montreal June 11-13 is currently underway. Members may bid HHonors points at www.Hilton.com/grandprix now through May 16. Additional auctions will be featured throughout the race season in which fans can bid on Grand Prix race experiences in Milan (auction open June 14 - 27), Singapore (auction open August 16 - 29), São Paulo (auction open September 16 - 30) and Abu Dhabi (auction open September 27 - October 10). HHonors points used in all winning bids will be converted into donations to a global charity. The Montreal package includes*:

• Two weekend Paddock Club tickets to the Vodafone McLaren Mercedes Suite
• McLaren driver appearance in the suite
• Garage tour and pit lane walk
• Views of the pit lane and start/finish straight from the Suite
• Live camera link between team garage and VIP club
• Hilton Hotels accommodation, airfare and ground transportation for two
• Champagne Breakfast
• Three-course gourmet lunch

Hilton also puts guests inside the action with packages that help traveling fans build customized vacations to any of the Hilton brand's 26 Grand Prix hotels across the globe. In partnership with Thomas Cook Sport, fans can book hotel rooms, air travel and race tickets passes through www.HiltonRacing.com. Hilton serves more countries than any other upscale brand, with more than 530 hotels and resorts in 76 countries, and allows motorsport fans to enjoy Hilton hospitality at upcoming F1 events in Spain, Turkey, Great Britain, Hungary, Belgium, Italy, Singapore and Abu Dhabi.

Additionally, motorsports enthusiasts should continue to check www.HiltonRacing.com for exclusive videos, giveaways, race news and other interactive features throughout the entire race season. Fans can keep up with Hilton Racing throughout the F1 season through official Hilton social media channels on Facebook (www.facebook.com/Hilton) and Twitter (www.twitter.com/HiltonOnline).

* Auction starts at 12:00 am EST US on 05/01/10 and ends at 11:59 pm EST US on 05/16/10. Open to Hilton HHonorsTM members who are legal residents of the United States and Canada (except in the Province of Quebec). Required minimum bid is 50,000 HHonors points. Bids must be placed in 10,000 point increments. The highest bidder will be selected. Hilton HHonors membership, earning of Points & MilesTM, and redemption of points are subject to HHonors Terms and Conditions. Auction subject to full terms and conditions available at www.hilton.com.

Contact:
John Forrest Ales, Hilton Hotels
+ 1 703 883 5212
johnforrest.ales@hilton.com

Lucy Zepp, Murphy O'Brien Public Relations
+ 1 310 453 2539
lzepp@murphyobrien.com

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.