Hilton Introduces New Breakfast For Travelers

The ‘Most Important Meal of the Day’ Gets a Color-Coded Makeover

This information originated in American English.

April 30, 2007

BEVERLY HILLS, Calif. -   It's widely believed that "breakfast is the most important meal of the day" and Americans are taking heed to the old adage. A 2006 report on breakfast conducted by Mintel Research revealed that 72 percent of all respondents typically eat breakfast on both weekends and weekdays. To help ensure that travelers remain faithful to their health and dietary routines, Hilton Hotels is introducing the Hilton Breakfast Program featuring a color-coded system that allows guests more choice and control over the first meal of the day. Following the successful launch of the program internationally in 2002, the Hilton Breakfast will be available at all Hilton properties in North America by summer.

Choosing the proper option for breakfast is easier for travelers now thanks to the hotelier's new concept, which includes color-coded labels displayed on the breakfast buffet and on menus to assist guests visually in managing their dietary needs. The labels denote whether the menu item is low-cholesterol, low-fat, high-fiber, low-calorie, high-energy or an indulgence. Guests will enjoy a variety of quality food and beverage items, as well as local specialties, offered on the more than 80-item breakfast buffet and in á la carte menu selections.

Prior to its official launch in North America, Hilton Hotels conducted additional research, and beta-testing at nine U.S. properties to better understand guest breakfast preferences and further develop a program that would best meet their needs. Hilton conducted interviews with both business and leisure travelers.

"Since everyone's idea of the perfect breakfast differs, offering a wide array of food choices is an important way that we continue to focus on helping our guests personalize their journeys," said Jeff Diskin, senior vice president of Brand Marketing, Hilton Hotels.

"Our goal remains to anticipate the diverse needs of our guests and to consistently deliver innovative and high-quality options during their stay at Hilton."

Additionally, Hilton encourages its younger guests to develop a healthy breakfast routine by offering complimentary breakfast for children ages five and under with each paid adult. Kids can also choose from a variety of tasty treats in the breakfast buffet or on the special kid-friendly á la carte menu.

Hilton Breakfast is just one way that Hilton is enhancing the wellness and vitality experience for its guests. Recently, the hotelier announced a new partnership with Precor to launch dynamic Fitness by Precor facilities at full-service locations nationwide.

Implementation of all of the hotel fitness facilities will be completed by December 2007. Hilton also recently announced details of its partnership with the AVP Pro Beach Volleyball Tour, as part of the brand's broader strategy to promote wellness through its products and partnerships.


About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values to every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.