Hilton Launches eforea: spa at Hilton Collection on HiltontoHome.com Retail Site with Black Friday Weekend Sale

20 Percent Savings on eforea: spa at Hilton Facial and Body Products, Plus Exclusive for Peter Thomas Roth’s Clinical Peel & Reveal Dermal Resurfacer

This information originated in American English.

November 21, 2011

MCLEAN, Va. -  Hilton Hotels & Resorts introduces a collection of best-selling skin care and beauty products from its global spa concept eforea: spa at Hilton on www.hiltontohome.com, the brand's consumer retail site. Popular facial and body products from eforea product providers Peter Thomas Roth, Kerstin Florian, LI'TYA and VitaMan will be available on the site starting November 25, a date marked in the U.S. as "Black Friday" and the start of the holiday shopping season.  eforea: spa at Hilton shoppers can enjoy 20 percent savings by using coupon code "EFOREA20" at check-out on www.hiltontohome.com through November 29, 2011. The collection exclusively includes the cutting-edge Clinical Peel & Reveal Super Spa Strength Dermal Resurfacer from Peter Thomas Roth, who also created the new in-room bath amenity line for Hilton Hotels & Resorts.

"The start of the holiday gift-giving season is a perfect time to share our most popular eforea: spa at Hilton products on www.hiltontohome.com," said Tyra Lowman, senior director global spa brands, luxury & full service, Hilton Worldwide. "The eforea concept strives to help our guests emerge brighter and we hope our carefully curated product collection helps shoppers bring what they love about eforea: spa at Hilton into their everyday lives."

The eforea retail products that will launch on www.hiltontohome.com, Friday, November 25 include:

The Black Friday sale offers 20 percent savings for all eforea spa products on www.hiltontohome.com when guests use coupon code: EFOREA20. Offer is valid November 25, 2011 through November 29, 2011.

eforea: spa at Hilton launched in October 2010 as the first global spa concept from Hilton Hotels & Resorts and features three signature treatment journeys along with a modern, sophisticated aesthetic and top quality product partners. eforea is one of the world's fastest growing spas with seven open locations and more than 90 additional spas in development.  Current eforea locations include: Hilton Short Hills (New Jersey, U.S.A.; Millennium Hilton Bangkok (Thailand); Hilton On The Park Melbourne (Australia); Hilton Pattaya (Thailand); Hilton Queenstown (New Zealand); Hilton Surfers Paradise (Australia); and Hilton Baku (Azerbaijan).

Visit www.hiltonglobalmediacenter.com/eforea and www.hilton.com/eforea for additional information.

Niki Jensen
Murphy O'Brien (for Hilton)
+ 1 310 586 7122

John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values to every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.