Hilton Prague And Hilton Prague Old Town Celebrate Earth Hour And The Power Of Living Sustainably

This information originated in American English.

April 01, 2014

PRAGUE - Hilton Prague and Hilton Prague Old Town, marked Earth Hour 2014 from 8:30 p.m. - 9:30 p.m. local time on Saturday, March 29, 2014. The hotels joined hundreds of the more than 4,000 hotels and timeshare properties that are part of the Hilton Worldwide portfolio of brands by switching off lights, as well as organizing other projects for guests in demonstration of their commitment to live sustainably and take action by caring for the planet in the year ahead.

"Earth Hour is one of the many ways we show our commitment to energy conservation while delivering great guest experiences. We are encouraging our guests, neighbors and team members to join us in support of this global effort," said Michael Specking, cluster general manager, Hilton Prague & Hilton Prague Old Town.

Earth Hour was celebrated at Hilton Hotels in Prague through a variety of activities such as:

Created by WWF, Earth Hour began in 2007 as a way for individuals and businesses to show how simple steps can make a significant impact on addressing climate change. This worldwide effort began in Sydney, Australia when more than two million people turned off their lights for an hour and reduced the city's energy consumption by more than 10 percent. It became a global movement in 2008 with more than 50 million people participating, and today is the largest grassroots environmental movement in the world with more than 7,000 cities and towns in 152 countries and territories and hundreds of millions of people participating across seven continents. In 2013 alone 345 million people were reached through the campaign's website and social media. This year's theme focuses on mobilizing young people to become the next generation of leaders for a sustainable world, a theme that resonates with several Hilton Worldwide commitments to connect and prepare young people over the next five years.

Hilton Hotels & Resorts has a long history of supporting Earth Hour - the original idea was even dreamt up during a WWF meeting held at the Hilton Sydney.

Participation in Earth Hour is part of Hilton Worldwide's commitment to Living Sustainably, one of the four pillars of the company's responsibility and sustainability strategy, Travel with PurposeTM. In demonstration of its commitment in this area, Hilton Worldwide has elevated sustainability as a performance metric and a brand standard across all hotels, raising it to the same level of importance as quality, service and revenue. To support the company's sustainability goals, LightStayTM, Hilton Worldwide's proprietary performance system, is used to measure, analyze and report on sustainability data across the global portfolio.

Media can access additional information about Hilton Prague and Hilton Prague Old Town at http://news.hilton.com/prague and http://news.hilton.com/pragueoldtown.

About Travel with PurposeTM
Travel with PurposeTM is Hilton Worldwide's commitment to provide shared value to its business and communities around the world. As the driving strategy for Hilton Worldwide's corporate responsibility efforts, Travel with Purpose focuses on creating opportunities for individuals to reach their full potential; strengthening local communities where Team Members live, work and travel; celebrating cultures and the power of travel; and living sustainably through the measurement, analysis and improvement of the use of natural resources. Visit www.hiltonworldwide.com/corporate-responsibility and www.hiltonworldwide.com/sustainability for more information.

Contact

Marketa Sebkova
Hilton Prague & Hilton Prague Old Town
+420 224 842 711
marketa.sebkova@hilton.com

About Hilton Hotels & Resorts

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