Hilton Tel Aviv Leads Healthy Dining By Supplementing Salt

This information originated in U.K. English.

April 20, 2016

TEL AVIV, Israel - Hilton Tel Aviv has announced a new program for its restaurant, Lobby Lounge & Bar, to include a healthier, natural alternative for salt in dishes on the restaurant's dairy menu. 

Rafik Jabarin, executive chef, Hilton Tel Aviv, said that guests' culinary demands and desires were continuously changing. "We have noticed guests of Hilton Tel Aviv are becoming increasingly aware of the importance of healthy eating, even when dining out or on vacation. Guests make it clear that they expect their dishes not just to taste great but to prioritize balanced nutrition.

"I am passionate about encouraging healthier dining without compromising on taste or guests' enjoyment. At Hilton Tel Aviv, we are doing the thinking for guests so that they can relax during their time at the hotel and feel reassured that we have their nutritional wellbeing covered. We are focusing on the complete healthy dining experience for guests, including considering fat and sodium content as well as serving sizes.

"Hilton chefs are universally driven by the rich culinary heritage of their communities and influenced by local flavours, traditions and ingredients. I have recently introduced an innovative local alternative to salt, UMAMIX by Israli company "Salt of the Earth". UMAMIX is 100 percent natural and reduces sodium levels. I feel confident that replacing salt will encourage healthier dining habits at Hilton Tel Aviv and will be well received by guests and diners," said Chef Jabarin.

Revital Ben Shahar, director of marketing for Salt of the Earth, which produces and distributes UMAMIX said, "The use of UMAMIX allows chefs and caterers to significantly reduce the levels of salt they are using in their recipes while also serving as a natural substitute for MSG (monosodium glutamate). This allows them to produce dishes that are considerably healthier without any negative impact on the traditional flavors that we know diners enjoy.  We are very excited about this partnership with Hilton Tel Aviv as our first major pilot program with the hope that it will soon be available for sale within the wider consumer market."

For more information, please visit the hotel's website on www.hilton.com or call +972 3 520 2222.

For further information about UMAMIX visit www.saltoftheearthltd.com/ingredients/umami-essence-sea-salt/.

About Salt Of The Earth
Salt of the Earth is the leading producer of edible salt products in Israel - in operation since 1922.  The company prides itself on ingenuity and integrity while promoting commercial growth for the betterment of its employees, customers and the environment. Salt of the Earth offers a wide range of sea salt products produced in various forms and for varying uses.

About Hilton Tel Aviv
Hilton Worldwide operates the HILTON TEL AVIV, a luxury, deluxe property with 560 rooms and suites.  Inaugurated 50 years ago during Fall 1965, this hotel is one of Israel's largest, and considered to be its finest. Superbly located in the heart of the city, on the Mediterranean seashore, overlooking a yachting marina and bordered on three sides by the beautiful Independence Park, Hilton Tel Aviv provides the ideal setting for a happy, fulfilling vacation or rewarding business trip.  Although nestled in a quiet location, the hotel is still only a few minutes walking distance from the city center with its fine shopping, restaurants, offices and places of culture and recreation. The excellent facilities, traditional international service.


Motti Verses
Hilton Tel Aviv
+972 3 520 2255

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