Hilton Tokyo Partners with IsraAID in Japan to Support Continued Recovery Efforts in Tohoku Region

This information originated in U.K. English.

May 11, 2012

TOKYO - Hilton Tokyo has partnered IsraAID- professional post trauma specialists from Israel - in a number of projects designed to support continued postdisaster recovery activities in Japan's Tohoku region. The partnership was announced at an event held at the Hilton Tokyo on May 9 that was designed to offer a platform for those affected by last March's earthquake/tsunami to share their experiences and for IsraAID to build greater awareness of recovery programs currently active in the region.

At the event, guests were educated on the current situation and the need for ongoing support, IsraAID's care program, IsraAID's expertise in the field of group work / PTSD / expressive arts as well as real voices of Tohoku by video clip which provided them with a deeper appreciation of the specific post-trauma needs of victims of the Tohoku earthquake/ tsunami.

"We are pleased to have a strong partner in IsraAID and to support efforts in providing the people in Tohoku the post-disaster care they require. Apart from today's event, we have been working closely with IsraAID in offering accommodations for counselors and therapists coming to Japan, sending our team members regularly as volunteers to the affected regions, visiting temporary housing complexes to assist IsraAID with activities including art, music, sports, drama and dance programs catered to the elderly and children. In addition to these activities, Hilton Tokyo devised the unique "Hilton Cookie Therapy" - a fun and delicious Hilton original therapy that has now become a core component of our ongoing support," said Jamie Mead, general manager, Hilton Tokyo. "As a company, we have been operating in Japan for close to 50 years and remain committed to supporting recovery efforts in Tohoku."

Hilton Tokyo will continue sending team members to Tohoku every month and will also be organizing a charity event to raise funds for Hilton Hospitality BBQ for 1500 temporary housing residents in Watari town in Miyagi prefecture in June.

Meira Aboulafia, chairperson of IsraAID said, "IsraAID is grateful to the people of Tohoku, for opening their hearts to us. IsraAID will continue to support Tohoku people in the years to come and will provide PTSD and leadership training to hundreds of nurses, teachers, counselors, social workers and volunteers in the region. We thank Hilton and Hilton Worldwide for being wonderful partners in our cause."

Momoko Gonohe
Hilton Tokyo
+81 3 3344 5111

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