Hilton Worldwide Becomes First Hotel Partner For JetBlue Airways' Customer Loyalty Program

This information originated in American English.

April 13, 2010

MCLEAN, Va. -  Hilton HHonors, the loyalty program for Hilton Worldwide's portfolio of hotel brands, today announced its new partnership with JetBlue Airways, making Hilton Worldwide the first hotel partner for the award-winning airline's customer loyalty program, TrueBlue. Starting today, members of Hilton HHonors and JetBlue's TrueBlue program will have the opportunity to earn TrueBlue points towards JetBlue Award flights for stays at more than 3,500 hotels across Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton and Hilton Grand Vacations.

"JetBlue is an innovator in the airline industry and a great partner for Hilton HHonors," said Jeff Diskin, Senior Vice President, Global Customer Marketing, Hilton Worldwide. "Both HHonors and JetBlue share a common vision for customer service with our commitment to no blackout dates or capacity controls, and we look forward to delivering even greater rewards to travelers."

Hilton HHonors and TrueBlue members will now be able to earn HHonors points as well as one (1) TrueBlue point for every two (2) U.S. dollars spent at any hotel in the Hilton Worldwide portfolio. HHonors members also have the opportunity to convert their HHonors points into TrueBlue points.

To kick off the partnership, Hilton HHonors is offering a special Double Points promotion for TrueBlue members. For every registered stay between April 6 and July 15, 2010, members will earn one (1) TrueBlue point for every one (1) U.S. dollar spent. For a limited time through July 15, 2010, HHonors members will also be able to convert points at a special lower threshold of 5,000 HHonors points for 500 TrueBlue points. Members can register at hiltonhhonors.com/trueblue and stay at one of the more than 860 participating hotels worldwide.

JetBlue, the value driven airline that offers travelers more legroom, more free live entertainment, complimentary snacks and award-winning customer service for a quality in-flight experience, re-launched its customer-loyalty program, TrueBlue, last November, offering members a more rewarding and flexible program. TrueBlue now offers no blackout dates and the opportunity to redeem any available seat on any flight - giving members more freedom to travel when and where they want to go. TrueBlue points will not expire as long as a member travels on at least one paid JetBlue flight or makes a qualifying purchase with a JetBlue Card from American Express within 12 months of their last TrueBlue transaction (either a qualifying flight or JetBlue Card transaction.)

"Partnering with a powerhouse hotel-loyalty program like Hilton HHonors is an ideal way to build on our newly re-launched TrueBlue program, offering our members even more quality and rewarding travel experiences," said Dave Canty, JetBlue's Director of Loyalty Marketing. "This is the first of several new partnerships we will be adding to TrueBlue, to enable our members to earn more TrueBlue points. We encourage our TrueBlue members to experience the valuable opportunity to earn Double Points this spring and explore any of the 60 destinations our airline serves."

Hilton HHonors is the only hotel frequent-guest program to offer Points & Miles® as well as No Blackout Dates with no capacity controls at more than 3,500 hotels worldwide in more than 81 countries. For additional information on Hilton HHonors earning styles and airline partners please visit the Hilton HHonors Press Room or to enroll in TrueBlue or to learn more about the program visit www.jetblue.com/trueblue.

About Hilton HHonors
Hilton HHonors is an esteemed guest reward program that gives frequent travelers a fast way to earn the rewards they want most. It is the only guest reward program to offer Points & Miles and No Blackout Dates with no capacity controls at more than 3,500 hotels. Members can Double Dip to earn HHonors points and airline miles for the same stay, at nearly any rate, at participating Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2Suites by Hilton and Hilton Grand Vacations. In addition to redeeming HHonors points for complimentary nights, Hilton HHonors members can also redeem points for merchandise, vacation packages, unique experience rewards and more. Membership in HHonors is free. Travelers may enroll online by visiting HiltonHHonors.com.

About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For more than 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,500 hotels in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

For more information about the company, please visit www.hiltonworldwide.com.

About JetBlue Airways
New York-based JetBlue Airways has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom and super-spacious Even More Legroom seats. JetBlue introduced complimentary in-flight e-mail and instant messaging services on aircraft "BetaBlue," a first among U.S. domestic airlines. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue currently serves 60 cities with 600 daily flights. With JetBlue, all seats are assigned, all fares are one way, and an overnight stay is never required. For information or reservations call 1-800-JET-BLUE (1-800-538-2583), TTY/TDD 1-800-336-5530 or visit www.jetblue.com.

Terms and Conditions
To be eligible for this offer, you must (1) be both a member of Hilton HHonorsTM and JetBlue TrueBlue programs; (2) select JetBlue TrueBlue as your Double DipTM earnings partner in your HHonors Profile; (3) register at hiltonhhonors.com/trueblue before your check-in for your stay, and (4) complete a stay at a participating hotel within the Hilton Worldwide portfolio between April 6 and July 15, 2010. You must be a HHonors member to earn Points & Miles for hotel stays. Double TrueBlue Point Offer: Members will earn one TrueBlue point per dollar spent, instead of one TrueBlue point per two dollars spent, for each qualifying stay at participating hotels. Please allow up to six-weeks after the promotion has ended for TrueBlue points to be credited to your TrueBlue account.

All TrueBlue program terms and conditions apply.

See https://trueblue.jetblue.com/web/trueblue/home. Certain negotiated and group rates are ineligible for participation, for a full listing of excluded rates, please click here. Stays that are booked via third party websites and Hilton HHonors Reward stays are not eligible for this offer. Other restrictions may apply. Hilton HHonorsTM membership, earning of HHonors Points & MilesTM, and redemption of points are subject to HHonors Terms and Conditions. © 2010 Hilton Worldwide. All rights reserved.

Contact:
Scott Carman, Hilton Worldwide
+ 1 703 883 5803
scott.carman@hilton.com


JetBlue Airways
+ 1 718 709 3089
corporatecommunications@jetblue.com