Hilton Worldwide Partners With Se Ri Pak, World Renowned LPGA and World Golf Hall Of Famer

South Korean Golf Superstar Proudly Dons the Hilton HHonors Logo on the Tee

This information originated in American English.

July 08, 2010

MCLEAN, Va. -  With the 2010 U.S. Women's Open in full swing, Hilton Worldwide announced today a new partnership with Se Ri Pak, the world renowned member of the LPGA and World Golf Hall of Fame. The South Korean golf sensation first hit the scene as an LPGA rookie in 1998 and went on to win two of the Tour's four major championships in her first year. Ms. Pak, who won her 25th LPGA title at the Bell Micro LPGA Classic earlier this year, will proudly wear the Hilton HHonors logo on the right side of her hat at all remaining professional golf events in 2010.

"I am an active Hilton HHonors loyalty program member, and it brings me great pleasure to be able to show my support and appreciation of the many HHonors benefits I receive, during each competition this year on the golf course," said Ms. Pak. "Over the years I have found my home away from home at many of Hilton Worldwide's hotels, and I know I can trust that I will receive the best customer service at each hotel."

In addition to supporting Hilton HHonors during her golf tournaments throughout the remainder of 2010, Ms. Pak will continue to participate in three City of Hope charitable fundraising events presented by Hilton Worldwide, the first of which was the Celebrity Golf Invitational at La Quinta Resort & Club on June 5. Future appearances will be at the second City of Hope Qualifying event at the Waldorf Astoria Orlando on September 25th, and the third at The Riviera Country Club in Los Angeles on October 11-13th, where she has previously hosted a private golf clinic with her swing coach, Thomas Creavy. Ms. Pak will also speak at the Hilton Golf Academy Alumni event, open to all past Hilton Golf Academy attendees this fall.

"As we continue to show our support of the game of golf, we are honored to align our leading hotel loyalty program with Ms. Pak. Not only is she one of the most-respected and well-known LPGA players of all time, her winning attributes, unwavering dedication to her craft and her drive for excellence are attributes Hilton Worldwide can proudly stand behind," said Jeff Diskin, Senior Vice President, Global Customer Marketing, Hilton Worldwide. "Our Hilton HHonors team is dedicated to finding new ways to provide members with more value stay after stay. The program offers more than 1,500 exclusive member-only specials each year, and we have partnerships with some of the best brands in the business with which to earn or redeem points to assure that on each trip our guests achieve the maximum level of value per dollar."

This partnership announcement is in line with a current Hilton HHonors golf offering. Now through September 6, 2010, members can enter the Hilton HHonors Golf Sweepstakes to win a roundtrip vacation with three of their friends to Scotland, Hawaii, Cabo San Lucas, Phoenix or Orlando. Grand Prize winners will also receive 100,000 Hilton HHonors bonus points and the opportunity to play 54 holes on Golf Digest's top-ranked courses. First Prize winners will receive a brand-new 2010 Burner SuperFast TaylorMade driver, 2010 Adidas TOUR360 4.0 shoes and 50,000 Hilton HHonors bonus points. For additional information visit hhonors.com/golf.

About Hilton HHonors
Hilton HHonors is an esteemed guest reward program that gives frequent travelers a fast way to earn the rewards they want most. It is the only guest reward program to offer Points & Miles and No Blackout Dates with no capacity controls at more than 3,600 hotels. Members can Double Dip to earn HHonors points and airline miles for the same stay, at nearly any rate, at participating Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2Suites by Hilton and Hilton Grand Vacations. In addition to redeeming HHonors points for complimentary nights, Hilton HHonors members can also redeem points for merchandise, vacation packages, unique experience rewards and more. Membership in HHonors is free. Travelers may enroll online by visiting HiltonHHonors.com.

Contact:
Scott Carman, Hilton Worldwide
+1 703 883 5803
scott.carman@hilton.com

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.