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Msnbc.com Unveils ‘Smart’ New Mobile Site
Smartphone-Optimized Site Infuses Power Of msnbc.com With Capabilities Of Devices To Deliver An Enhanced Mobile News Experience
April 27, 2010
REDMOND, Wash. - The Msnbc Digital Network today announced the launch of its new mobile site optimized for smartphones. The enhanced mobile site combines the power of the Msnbc Digital Network with advanced features on smartphones to deliver an immersive and visually-compelling mobile news experience that can't be found anywhere else. Consumers with an iPhone, Android, Palm Pre and other qualifying devices can enjoy the new mobile site today. Msnbc's new mobile site also delivers a unique environment for premium sponsorships, with the Hilton Hotels brand as the inaugural advertising sponsor.
Smartphone users can now touch, flip and scroll through the interactive multimedia features on msnbc's mobile site to get their news. The mobile site is seamlessly integrated with NBC News and msnbc cable video, so viewers can easily find and watch their favorite segments. The new features include customizable content categories that can be expanded or collapsed, UpScroll navigation and touch-and-scroll slideshows that showcase larger photos.
"We continue to see rapid growth across our mobile platforms as consumers turn to smartphones and other mobile devices to get their news," said Charlie Tillinghast, President of the Msnbc Digital Network. "For advertisers, our new mobile site provides an opportunity to present their brand alongside our first-rate content to an expanding and engaged audience."
As the signature advertising launch sponsor, the Hilton Hotels brand of Hilton Worldwide will be featured exclusively on msnbc's mobile platform for the first day of the launch and semi-exclusively during the remainder of the first month. Msnbc's rapidly growing audience, combined with new, larger ad sizes on smartphones, creates an ideal environment for advertisers to engage with consumers.
"Hilton is delighted to sponsor the Msnbc Digital Network's launch of its new mobile platform," said Andrew Flack, Vice President - Global Brand Marketing, Hilton Hotels brand. "Our guests around the world are increasingly turning to mobile technology for everything from breaking news to booking hotel rooms. This advertising opportunity with msnbc is a unique way to reach a tech-savvy audience with our current global ad campaign encouraging travelers to stay Hilton and go everywhere."
In addition to finding outstanding news and lifestyle content on the Msnbc Digital Network's new mobile site, consumers can also find news about what's happening right in their neighborhoods. EveryBlock, a site that offers a news feed down to the block level in 16 cities, also unveiled its new mobile site today. Users can visit everyblock.com to join the discussion of what's happening in their neighborhoods.
About the Msnbc Digital Network
The Msnbc Digital Network is a collection of innovative and powerful news brands that deliver the most compelling, diverse and visually engaging stories on the consumer's platform of choice. The world-class brands featured in the digital network include msnbc.com, TODAYshow.com, Nightly.msnbc.com, TV.MSNBC.com, NBCSports.com, Newsvine, and EveryBlock. The Msnbc Digital Network provides something for every news consumer with its comprehensive array of offerings that deliver the best in breaking news, original journalism, lifestyle features, commentary and local updates down to the block level.
Sarah Siler, Murphy O'Brien Public Relations (for Hilton Hotels)
+1 310 586 7149