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New Advertising Campaign from Hilton Hotels & Resorts Showcases Global Guest Experiences
“Stay Hilton. Go Everywhere.” Campaign Evolves to Feature Experiences and Culture at Properties Across the Globe
July 16, 2012
MCLEAN, Va. - Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, builds on the success of its "Stay Hilton. Go Everywhere." campaign by unveiling a new interpretation of the concept in a series of print, online and out-of-home advertisements. Developed in collaboration with Cramer-Krasselt, the new campaign is based on three creative executions - "Go Chill," "Go Refresh" or "Go Foodie" - and evolves the "Stay Hilton. Go Everywhere." concept with a focus on the exceptional experiences guests will find within the brand's global portfolio.
"Throughout the past two years, 'Stay Hilton. Go Everywhere.' has showcased our global presence and remarkable portfolio of hotels. Rolling out now in the U.S., our latest evolution of the campaign shifts from highlighting our global footprint to a focus on the experiences guests can have in our hotels," said Andrew Flack, vice president, global brand marketing, Hilton Hotels & Resorts. "The campaign illustrates how the Hilton brand connects travelers to the world in amazing and unexpected ways."
Inspired by Hilton properties themselves, from bars and lounges to spas and infinity pools, the advertisements celebrate both local culture and the guests who visit. Photographs and videos capture the unique feeling of each destination and the exceptional experiences that today's modern traveler can expect of a Hilton Hotels & Resorts property. The advertisements showcase a diverse mix of locations, including: The Beverly Hilton (U.S.A.); Hilton Sedona Resort & Spa (U.S.A.); Hilton Waikoloa Village® (U.S.A.); Hilton New York Fashion District (U.S.A.); Hilton Los Cabos Beach & Golf Resort (Mexico); Hilton Prague and Hilton Prague Old Town (Czech Republic); as well as Hilton Bogota (Colombia); Hilton Molino Stucky Venice (Italy); Hilton Millennium Bangkok (Thailand); Hilton Tokyo (Japan); Hilton Hangzhou Qiandao Lake Resort (China) and Hilton Queenstown (New Zealand).
The print advertisements visually link different Hilton properties by focusing on one type of experience. In the "Go Chill" execution, the rooftop bar at Hilton Prague seamlessly connects to a martini at The Beverly Hilton and the rooftop bar at Hilton New York Fashion District. Additional print executions feature scenes from various properties conveying how Hilton encourages its guests to "Go Refresh" or "Go Foodie." The out-of-home and online creative pieces focus on a single experience with imagery from one property.
Print ads debuting this month will run in a collection of news and consumer lifestyle outlets, including The New York Times, Condé Nast Traveler, Bon Appétit, GQ and Out. Online outlets include Epicurious.com, USAToday.com, OpenTable.com, TripAdvisor.com and Hulu.com. A global series of out-of-home installations begins appearing at some of the busiest U.S. airports throughout June, including Los Angeles International Airport, New York's John F. Kennedy International Airport, Chicago O'Hare International Airport, Hartsfield-Jackson Atlanta International Airport and Dulles International Airport in Washington, D.C.
For Hilton Hotels & Resorts
+1 310 586 7123
John Forrest Ales
Hilton Hotels & Resorts
+1 703 883 5212
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values to every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.