New Business Sees Hilton Birmingham Metropole Expand Its Events Team

This information originated in U.K. English.

August 11, 2015

BIRMINGHAM, UK - Hilton Birmingham Metropole is looking to expand its events, sales and conferencing team, with the creation of five new positions.

The move comes following a successful first half of the year, which has seen event inquiries increase by five percent. This, coupled with an increase in the number and size of repeat events, has created the need for additional resources.

Liz Watson, director of business development, Hilton Birmingham Metropole, said: "We have seen a year-on-year increase in inquiries, and 2015 is proving to be no different. The hotels and events industry is a constantly evolving business and it's important for us to keep up with the change in demand. She goes on to explain, "Not only have we noticed the reemergence of larger events, the lead-time in which these events are booked and planned is shorter than ever before - a total reduction of 18 percent.This puts huge demands on the events team, hence the need to hire extra staff and why having a strategy to secure repeat business is essential."

The value of repeat business for the hotel last year was £9.2 million, a 31 percent increase on the year before, and forward bookings for repeat business have also grown with £6.2 million already on the books for 2016/2017 - an increase of 30 percent. The new positions include two Group, Conference & Events (GC&E) sales co-ordinators, who will be responsible for taking enquiries and producing quotations for customers; two Event Planners, who will help to plan key events, as well as manage the hotel's event schedule; and a Hilton Meetings Co-ordinator who will be expected to manage our Small Meetings Market client's needs and expectations, whilst dealing with the operations team to ensure the requirements are met.

Watson said: "To help us deal with this demand and increase our business opportunities, it's essential we have an excellent team on board. Our clients expect exceptional one-to-one service, and that's why we are looking for the top talent in the industry, and for people who are passionate about creating fantastic event solutions for our prestigious clients." 



Emma Hall
Grayling (For Hilton Birmingham Metropole)
+44 121 265 2760

Hayley Longdin
Grayling (For Hilton Birmingham Metropole)
+44 121 265 2760

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