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Brand Public Relations,
Hilton Hotels & Resorts
McLean, Virginia 22102
Peter Thomas Roth Products Make Global Debut In Collection For Hilton Hotels & Resorts
Clinical Skin & Hair Care Expert Creates Collection Of Products For Iconic Brand
May 26, 2011
MCLEAN, Va. and NEW YORK - A new bath amenity collection exclusively available at Hilton Hotels & Resorts includes six new products by Peter Thomas Roth. The iconic hotel brand worked closely with Peter Thomas Roth to develop the collection, which uses the breakthrough formulas that have earned Roth a dedicated following among beauty insiders and features vitamin-infused shampoo, conditioner, lotion, body wash and soaps, among other products. The line of body and hair care products includes the global introduction of Peter Thomas Roth's Mega-RichTM Shampoo, Conditioner, Body Wash and Body Lotion, which will only be available at Hilton Hotels & Resorts until they make their full retail debut in Fall 2011, as well as a uniquely designed Massaging Body Bar that offers a spa-like experience from the hotel room.
"Travelers rely on us to provide a premium experience. This relationship pairs our global travel expertise with a major brand known for its cutting edge approach and provides Hilton guests with highly sought after products. We are particularly pleased that our guests are the first people to experience multiple new products from Peter Thomas Roth in advance of their retail debut," said Dave Horton, global head, Hilton Hotels & Resorts.
The new amenities provide a luxury, spa-quality product that meets the range of beauty needs among travelers. Roth's eponymous skin care brand combines ancient philosophies derived from European spas with 21st century technological breakthroughs. Keeping global travelers top of mind, Hilton Hotels & Resorts worked closely with Roth to create a unique in-room collection created for Hilton, which includes:
- Mega-RichTM Shampoo - A vitamin-infused shampoo with Biotin B-7 ComplexTM and vitamins C, E & pro vitamin B5 for clean, nourished and healthy-looking hair (1 oz.)
- Mega-RichTM Conditioner - A vitamin-infused conditioner with a mega-luxe Biotin B-7 ComplexTM and vitamins C, E & pro vitamin B5 leaves hair soft, smooth and stylish (0.75 oz.)
- Mega-RichTM Body Lotion - Rich with vitamins C, E and pro vitamin B5 for softer, smoother and more nourished, moisturized skin (1 oz.)
- Mega-RichTM Body Wash - Uniquely formulated body wash that contains micro-beads with vitamins A, C & E and moisturizers that burst onto the skin leaving it clean, fresh and moisturized (1 oz.)
- Moisture Infusion Facial Bar - Gently cleanses the skin while delivering essential moisture (1.25 oz.)
- Massaging Bath Bar - Innovative massaging soap stimulates skin for a truly unique bathing experience (1.75 oz.)
The products are now in-room at approximately 300 Hilton properties in the Americas with more than 540 Hilton hotels in 76 countries expected to offer the products by December 2011.
"A passion for skin care is an integral part of my heritage - for generations, my family owned and operated Hungarian spa resorts. I am delighted that my products will be featured in Hilton Hotels & Resorts, the world's most recognized hotel brand," said Roth, CEO and founder of Peter Thomas Roth Clinical Skin Care and Diamond Elite Hilton HHonorsTM member. "As someone who travels frequently for business and pleasure, I know what a difference it makes to have products that help you to feel and look your best when you're away from home. Hilton is synonymous with hotel and it is exciting for our company to be part of this journey with the Hilton guest."
To extend the pampering beyond the hotel stay, starting today consumers can shop at www.hiltontohome.com, the Hilton Hotels & Resorts retail site, for full-size bottles of all products found in-room at Hilton. The site is the exclusive retailer for the new Peter Thomas Roth Mega-RichTM Shampoo and Conditioner through August 26, 2011.
Official Hilton Facebook (www.facebook.com/Hilton) and Twitter (www.twitter.com/HiltonOnline) channels are also celebrating the new bath amenities and offering fans discounts for Peter Thomas Roth purchases made at www.hiltontohome.com for a limited time. Hilton kicks off its Peter Thomas Roth Global Scavenger Hunt today on its page on Facebook. The contest encourages guests to upload photos of the beauty products in unique settings during visits to Hilton properties around the world.* For example, photos of Peter Thomas Roth products poolside at Hilton Pattaya in Thailand or in a window overlooking the Puerto Madero at Hilton Buenos Aires in Argentina can be submitted into the giveaway for a chance to win deluxe Peter Thomas Roth products as the collection arrives at Hilton properties worldwide through 2011.
NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Open to legal residents of the United States and Canada (EXCLUDING QUEBEC) who are of the age of majority in their state/province and at least 18 years old. Begins May 26, 2011 at 12:01a.m. ET and ends on July 22, 2011 at 11:59p.m. ET. To enter, visit the Hilton Hotels & Resorts page on Facebook (www.facebook.com/hilton ), "Like" it, then access the Contest tab and follow the instructions to upload your photo and entry. For official rules and prize description, visit www.facebook.com/hilton. Sponsor: Hilton Worldwide, Inc., 7930 Jones Branch Drive, McLean, VA 22102.
John Forrest Ales
Hilton Hotels & Resorts
+1 703 883 5212
Sarah McDaniel Klug
Peter Thomas Roth
+1 212 581 5800
About Peter Thomas Roth
The Peter Thomas Roth brand philosophy is simple: breakthrough formulas yield astonishing results. Peter Thomas Roth has cemented a worldwide reputation as a "first responder." Simply put, proven scientific research is incorporated into each product for a synergistic blend of cutting-edge actives, powerful antioxidants and nourishing botanicals. No "show" ingredients are here: if it's on the label, it's in the bottle at its ideal concentration. Because each product fulfills its promise, it's no wonder that Peter Thomas Roth has developed a cult following of beauty insiders, celebrities and every day consumers who are committed to gorgeous skin. The results will simply astonish you. For more information, visit www.peterthomasroth.com.
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values to every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.