Serenity By The Sea: The Spa At Hilton Sandestin Beach Golf Resort & Spa Welcomes Its 10th Year With A $250,000 Transformation

The Emerald Coast’s “Best Spa” Becomes One Of A Select Group Of Hotel Spas To Offer Hilton Fitness By Precor®

This information originated in American English.

July 19, 2011

DESTIN, Fla. -  Serenity by the sea, the award-winning spa at Hilton Sandestin Beach Golf Resort & Spa, will now offer its guests a new fitness experience, with the recent installation of brand-new Precor® equipment – just in time for its 10th anniversary. The Emerald Coast’s Best Spa, as voted on by readers of Emerald Coast Magazine since 2003, is now one of a select group of hotel fitness facilities worldwide to meet the standards of Hilton Fitness by Precor®, an initiative aimed at providing guests with workout essentials while on the go.

“We’re excited to be able to offer our guests the best of the best in fitness equipment and ensure they achieve the optimal workout at our facility,” said Ryan Holt, spa director. “At Serenity by the sea, we take great pride in providing a premier, world-class spa experience, from traditional spa treatments, to personalized services and full-service fitness offerings.”

The fitness center update is a result of the $250,000 investment on the spa’s infrastructure, as part of Hilton Sandestin Beach Golf Resort & Spa’s $6.5 million hotel-wide renovation project, completed in March.

Focus on FitnessAs a result of this initiative, Serenity by the sea’s fitness center now boasts eight 956i low-impact treadmills, three EFX® 576i elliptical fitness cross-trainers, an upright bike, and a recumbent bike, as well as new weight equipment, including a functional training station – all by Precor®, the global leader in fitness equipment – and ECOmax recycled rubber floor tiling. Precor® machines distinguish themselves for providing users with an invigorating and more personalized workout – every treadmill and elliptical comes with its own TV screen, for example.

In Serenity by the sea’s fully equipped fitness center, guests can work out on their own or enjoy the expertise offered by onsite personal trainers. Additionally, the spa offers a wide array of fitness classes tailored for every mood in need. These include Yoga, Zumba, Yoga-lates, Pilates, and Belly Ballet and take place on the beach, pool deck or fitness studio. Individual, 12-, and 20-class passes are available. Guests may register for classes by calling 850-622-9595 or signing up at the spa’s Front Desk. Advanced signup is required to guarantee a class slot.

In addition to the fitness center upgrades, the spa’s additional enhancements include paint and surface touch-ups across the 11,000-square-foot facility, which features separate private men’s and women’s lounge areas with whirlpools, sauna and steam room, private lockers and a healthy selection of fresh juices and snacks.

Use of the fitness center is complimentary for hotel guests; full-day access to the private wet area, locker rooms and lounge is available to hotel guests for a $20 fee and to the general public for $25. For guests receiving a spa treatment, all of those facilities are complimentary during the day of their treatment. Local fitness center memberships are also available monthly or annually.

Indulge in SerenityLocated in the lower level of Hilton Sandestin Beach Golf Resort & Spa’s Spa Tower, Serenity by the sea is renowned for providing guests with uniquely personalized services in an exclusive setting with premier spa amenities. Additionally, the spa provides seasonal packages, tailored to include some of its most popular treatments in line with guests’ needs at every time of the year. For Serenity by the sea’s current seasonal package, visit www.SerenitybytheseaSpa.com.

Serenity by the sea offers an extensive menu of indulgent treatments to suit any mood and dissolve away stress. Ultra luxe robes, slippers and luxury amenities are provided for guests' comfort. The spa’s full-service salon provides a wide array of traditional and innovative hair and beauty services and treatments, utilizing premium products.

Additionally, the Spa Shoppe showcases the finest spa products and provides the perfect opportunity for guests to enjoy their Serenity experience at home. Products include Pure Fiji, Skin Authority, Phytomer, and Jane Iredale makeup, its newest makeup line offering. It also features hair care products from Moroccanoil, Paul Brown, and No. 4, and offers the spa’s exclusive “Seaology” bath and body products, available only at Serenity by the sea, as well as from renowned brands, such as Kneipp and Zents.

Serenity by the sea is open daily; hours vary seasonally. Please call 850-622-9595 to make an appointment. Group appointments, gift certificates, and a locals’ discount are also available. Visit the spa online at www.SerenitybytheseaSpa.com or “like” Hilton Sandestin Beach Golf Resort & Spa on Facebook to stay up-to-date with the spa’s latest information.

Contact:
Valeria Lento
Communications Manager
(850) 267-9631
vlento@hiltonsandestinbeach.com

About Hilton Sandestin Beach Golf Resort & Spa
Hilton Sandestin Beach Golf Resort & Spa, managed by Sandcastle Resorts & Hotels, is located directly on the sugar-white sands and emerald-green waters of Northwest Florida’s Gulf Coast in Destin, Fla. – one of TripAdvisor “Top 25 U.S. Destinations” in 2011. Aside from its stunning location, Northwest Florida’s largest full-service beachfront resort hotel boasts 598 spacious accommodations, more than 32,000 square feet of award-winning meeting space, a world-class spa and fitness center, five on-site dining venues – including a AAA Four-Diamond restaurant –abundant resort recreation options, access to championship golf courses, and close proximity to the area’s best attractions. In spring 2011, it completed a $6.5 million hotel-wide renovation that includes a new beachside restaurant, expanded beachfront decks, and renovated meeting spaces. For more information on Destin’s premier hotel, visit www.HiltonSandestinBeach.com, or stay up-to-date with its latest news and promotions on its Blog, Facebook, Twitter or YouTube.

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.