The Perfect Date For Breakfast At Hilton

Hilton Hotels & Resorts Joins UAE Date Supplier In Support Of Brand’s Commitment For A ‘Global Approach With A Local Flavour’

This information originated in American English.

September 21, 2011

DUBAI, U.A.E. and MCLEAN, Va. - Hilton Hotel & Resorts chefs from across the United Arab Emirates have voted local date company Liwa Dates best in class and given them the opportunity to share in 'Breakfast at Hilton,' the refreshed breakfast program designed to make the first meal of the day at Hilton properties worldwide fulfilling, healthy, relevant and accessible to all guests.

The chefs selected Liwa Dates during a visit to the Liwa Date Festival, an ADACH (Abu Dhabi Arts, Culture & Heritage) organised event which is the largest regional event for date growers to showcase their famous local product. 

Breakfast at Hilton has evolved to offer guests fresh and healthy dishes prepared with locally sourced and high-quality ingredients. Liwa Dates will be the key ingredient in the new signature breakfast muffins which are baked fresh daily. Breakfast at Hilton offerings also include fulfilling selections such as steel cut oats, house-made granola and fresh seasonal fruit.

"As one of the largest restaurant providers in the region, our global approach with a local flavour strategy is an example of our forward-thinking breakfast program," said Dave Horton, global head, Hilton Hotels & Resorts. "Wherever possible we support local suppliers and seek out ingredients indigenous to the region which is an integral part of our responsibility toward community development and sustainability."

 "We generate more than 2,500 breakfasts every day at our UAE properties, so it is very important that we make the right decision for our menus," said Knud Bundgaard, area executive chef, Hilton Worldwide Middle East & Africa.  "Our team of chefs took great care in choosing 'the perfect date' for the new muffins and we're confident that Liwa Dates will provide the highest quality product for our guests."

Based in the Western region of Abu Dhabi, Liwa Dates was launched in 2006 and is considered one of the most advanced date suppliers in the UAE as a result of the company's state-of-the-art technical and logistical capabilities. Liwa Dates supports local UAE-based farmers and growers.

"This is a prestigious agreement for Liwa Dates and we're excited about this relationship with such a large, well known hotel company," said Mourad Kamoun, sales manager from Liwa Dates.  "The chosen date, called Royal Khalas, is from our premier range and will be the perfect filling for their locally produced muffins." 

The new signature muffin will be featured on breakfast menus in more than 10 Hilton Hotels & Resorts properties across the UAE beginning October 2011.  

Contact:
Elaine Reed
Hilton Worldwide, Middle East & Africa
+971 4 434 5461
elaine.reed@hilton.com

John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
johnforrest.ales@hilton.com

About Hilton Worldwide Middle East & Africa
Hilton Worldwide currently operates 53 hotels and one convention centre in the Middle East & Africa, totalling to more than 15,000 rooms across 17 countries. There are 18 hotels in Egypt, one hotel and one convention centre in Jordan, ten hotels in the UAE, six in Saudi Arabia and one each in Oman and Kuwait, plus another 12 hotels in Africa and 3 hotels in the Indian Ocean.

Hilton Worldwide has a signed development pipeline of an additional 38 properties across Middle East & Africa in the U.A.E, Qatar, Kuwait, Saudi Arabia, Egypt, Jordan, Uganda, Nigeria and Cape Verde.

For more information about the company, please visit www.hiltonworldwide.com and www.hiltondevelopment.com

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.