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THOMAS & FRIENDS™ Announce Transatlantic Partnership With Hilton Hotels & Resorts
Partnership Will Bring Thomas-Themed Family Pop-up Suites to London and New York for the First Time
July 12, 2016
NEW YORK - Today, Mattel's Thomas & Friends announced a transatlantic partnership with Hilton Hotels & Resorts that will see exclusive Thomas & Friends themed pop-up suites at New York Hilton Midtown and The Waldorf Hilton, London, enabling one of TV's most popular children's series, Thomas & Friends, to travel in style over the summer.
The new collaboration is set to see the pre-school franchise gain stand-out visibility across two of the most popular hotels within the Hilton Hotels & Resorts portfolio throughout the month of August. This is the first time Thomas & Friends and Hilton Hotels & Resorts have joined together for a partnership that aims to make travel a bit more special.
Guests will have the opportunity to stay in a unique themed suite that will be completely transformed into a Thomas & Friends wonderland, covered in faces and landscapes that fans will recognize from the Island of Sodor with everything from bedding, tooth brushes and robes Thomas themed. The suite will also feature the forthcoming premium TrackmasterTM Sky-High Bridge Jump toy and an exclusive preview of yet to be released DVD, Thomas & Friends The Great Race.
Kate Schlomann, Vice-President, Fisher Price, part of the Mattel Group said, "We are delighted to be partnering with Hilton Hotels & Resorts to bring together so many elements of our franchise for this fun-filled and unique event that will enrich the experience of family travel and our brand. For those little travelers who love Thomas & Friends and make new connections, this will be an unforgettable experience!"
"We're very excited to welcome the Thomas & Friends suite to The Waldorf Hilton, London. It is a brand that has become much loved by generations," said Guy Hilton, General Manager, The Waldorf Hilton, London, "Combining the style and elegance of the hotel with the excitement and entertainment of Thomas & Friends, it will create the perfect family stay in the heart of London this summer."
"As a hotel that has been catering to families for over 50 years, New York Hilton Midtown is delighted to partner with Mattel on the introduction of the magical Thomas & Friends suite," said Laurens Zieren, General Manager, New York Hilton Midtown. "New York City is a place of imagination and wonder, and we hope to make childhood dreams come true with the Thomas & Friends experience and a one-of-a-kind stay near the Big Apple's most popular attractions."
The Thomas & Friends suites will be available to book at The Waldorf Hilton, London and New York Hilton Midtown from Monday, August 1 to Sunday, September 4. A special kickoff event will take place at both venues on August 1.
For the latest news on Thomas & Friends, please visit www.thomasandfriends.com.
About Thomas & Friends
Thomas the Tank EngineTM was created over 70 years ago by a British clergyman, the Rev W Awdry, as a storybook for his son. That story quickly grew to become the award-winning global brand franchise it is today, enjoyed by families in more than 100 territories and in over 40 languages across multiple touch-points and formats, including: 400+ original TV shows; 11 feature-length films; 14 websites in nine languages; apps; toys (ranked number one property in the pre-school toys category in the UK and Australia and number two in the US); consumer products; publishing and live attractions. Thomas & Friends has won prestigious accolades including a Parent's Choice Award, a Webby and a Licensing Award for Best Classic Licensed Property. The famous No.1 blue engine and his friends invite children to enter a world of imagination through the tracks of a train. Together, the children and engines embark on timeless adventures while experiencing valuable yet fun life lessons of discovery, friendship and cooperation. Thomas & FriendsTM is viewable on more than 30 world-class broadcasters including PBS KIDS® (US), Super RTL (Germany), ABC Kids (Australia), NHK (Japan), Five's Milkshake! and Nick Jr. in the UK. Downloadable episodes are available through iTunes and on YouTube. For more information about the wonderful world of Thomas & Friends, please visit www.thomasandfriends.com, facebook.com/thomasandfriends and @ThomasFriends
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel's portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.
About New York Hilton Midtown
The legendary 1,932-room New York Hilton Midtown, located in the heart of midtown Manhattan, is a sophisticated international hotel that appeals to both savvy business and leisure travelers seeking an ideal location close to New York City's world-famous attractions. An iconic landmark in the city, the hotel was built in 1963 and is within walking distance of Central Park, Rockefeller Center, Radio City Music Hall, Museum of Modern Art, Carnegie Hall, and renowned Fifth Avenue shopping. The hotel is also in close proximity to Broadway theaters and offers a Broadway Butler to provide insider knowledge on shows, exclusive experiences and recommended dining spots. The property boasts on-site dining outlets with options for breakfast, lunch and dinner. For further information, visit www.newyorkhiltonhotel.com or to make a reservation call (212) 586-7000.
About The Waldorf Hilton, London
An iconic landmark situated in the heart of London's West End, The Waldorf Hilton, London, has a rich heritage spanning over a century, with its interior bringing to life the glamour of the Roaring Twenties through its elegant art deco interior. The hotel is the perfect place to enjoy 21st Century comforts and conveniences and recently completed a full guest room refurbishment. Part of a larger £11.5 million hotel-wide redevelopment, the hotel's Adelphi Suite and Good Godfrey's bar and lounge have also been restored back to their elegant 1920s art deco style. Situated on the tree-lined thoroughfare of Aldwych, The Waldorf Hilton, London, is a stone's throw from Theatreland and some of the capital's most iconic attractions. For further information, visit www.waldorf.hilton.com or to make a reservation call +44 20 7836 2400.
+44 (0) 2075542518
Golley Slater (for The Waldorf Hilton, London)
+44 07875 586 725
Quinn PR (for New York Hilton Midtown)
+1 212 868 1900 x262
+44 (0)20 7554 3641
About Hilton Hotels & Resorts
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,200 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.