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John Forrest AlesPHONE+ 1 703 883 5381 EMAILjohnforrest.firstname.lastname@example.org ADDRESS7930 Jones Branch Drive
Senior Director - Global Brand Public Relations
McLean, Virginia 22102
Hilton Blue Papers and Research - NewsSELECT NEWS FROM A DIFFERENT TOPIC: Hilton Hotels & Resorts | Openings / Renovations | Resorts / Leisure | Packages / Promotions | Spa / Wellness / Fitness | Hilton Huanying / China | Food & Beverage | Business / Events | Sustainability | Design / Product Innovation | Weddings / Romance | Awards / Recognition | Community Programs / Philanthropy | Video | eforea: spa at Hilton
Family Guests are a key segment for the global hospitality industry, and hotels and resorts are continually seeking ways to attract and maintain consideration from families. As consumer confidence continues to rise and families plan vacations that are longer and farther from home, hospitality brands must look inward to ensure their offerings are relevant and appealing to parents and kids alike. This study explores top destinations along with the needs and preferences of parents and kids when it comes to family vacations. Additional focus is given to the vacation planning process, today's desirable destinations and the preferred components of an ultimate kids' club experience. The report offers valuable insight from parents and kids - through a survey to more than 1,200 parents in the U.S. and U.K. in June and July 2012 as well as 20 focus groups that separated moms and kids in November 2011 in the U.S., U.K. and China.
It may surprise people to learn that Hilton Worldwide is one of the world’s largest spa providers. Our flagship Hilton Hotels & Resorts brand alone offers Guests more than 190 spas at our properties around the world. We have seen spa become increasingly important to today’s business and leisure travelers who look for ways to relax and renew. As a result, the quality of spa facilities plays a larger role in the decision to book a hotel stay than ever before. To meet this need, our Owners are increasingly looking for concepts that are easy to implement and cost effective yet also meet Guests’ needs across the globe.
With outbound tourism from China growing exponentially, Chinese travellers are fast becoming one of our industry’s major segment growth opportunities. Like so many others, we’re keen to understand how adapting to meet the needs of this new market will affect the European tourism industry for the long term. explores how the consumer definition of a resort has evolved and zooms in on the guest expectation for resort experiences worldwide.
With the summer 2011 leisure travel season kicking off and the worldwide economy recovering, I’d like to share some valuable statistics and insights with you. Using proprietary global research, third party data and our global expertise, Hilton Hotels & Resorts offers a view into the resort segment as travelers aim to satisfy their pent up demand for vacations, rest and relaxation. With a portfolio that includes 71 resorts in 26 countries, our brand explores how the consumer definition of a resort has evolved and zooms in on the guest expectation for resort experiences worldwide.