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Hilton Hotels & Resorts Fights Vacationitis With Hilton Urgent Vacation Care Center
Emergency Care for Overstressed Workers Features Humor by Creative Services Division of The Onion, Self Diagnosis, Prescriptions and Chances to Win Weekend Getaways
January 14, 2013
MCLEAN, Va. - Vacationitis is creating high levels of stress and claiming countless hours of unused vacation time as it spreads among workers incapable of taking long- or short-term breaks, Hilton Hotels & Resorts reports today. The flagship brand of Hilton Worldwide is activating its Hilton Urgent Vacation Care Center, an interactive website featuring personal diagnoses of vacation needs and customized prescriptions urging people to take breaks, weekend getaways and longer vacations. Workers are advised to seek aid immediately if they show signs of 14 distinct symptoms of Vacationitis, including "Straight to Voicemailaria," a chronic avoidance of client calls, or "Replyallgia," the result of a flood of "reply all" emails. Through February 28, Hilton is offering immediate relief by giving www.vacationcarecenter.hilton.com visitors a chance to win one of 15 Hilton weekend getaways*.
"We all know that quick breaks or long-haul vacations help working professionals feel recharged and refreshed, but in today's fast-paced work environment too many people are neglecting the time they need to unplug, recharge and relax," said Andrew Flack, vice president, global brand marketing, Hilton Hotels & Resorts. "The traditional work week and typical annual or seasonal vacations have evolved as people are working harder than ever before. We're helping our guests make vacations a priority and to maximize the value of their personal time."
Hilton Urgent Vacation Care Center is the latest undertaking by Hilton Hotels & Resorts to champion vacations and leisure travel while understanding the needs and expectations of travelers around the world. The brand's "2013 Hilton U.K. Vacation Deficit Report" released today of 2,000 workers in the U.K. finds that workers enjoy just eight out of their average 24 days of annual leave because the rest of the time is taken up with "domestic admin." Findings also reveal that more than half of the British workforce have not taken a holiday in at least a year, more than half continue to check work emails and take calls while on annual leave, and 5 percent have not had a holiday in 10 years or more.
To build public awareness of Vacationitis, Onion Labs, the creative services division of leading American news satire organization The Onion, is depicting common symptoms through humorous cartoon memes created exclusively for Hilton. Visitors to www.vacationcarecenter.hilton.com can download the memes and easily share them with friends they suspect may suffer from Vacationitis.
"Some of our most popular satirical editorial content in The Onion surrounds the workplace and everyday stresses, so it's been exciting to work with Hilton Hotels & Resorts to illustrate diagnoses of vacation blues around the world," said Grant Jones, partner, Onion Labs. "The cartoon memes aim to inspire workers to fill their 'prescriptions' with a much-needed break from the office."
Hilton Urgent Vacation Care Center also features a Global Vacation Alert Level, a real-time interactive map showing varying vacation need levels by country based on collective personal diagnoses completed through the site. Other components include a recovery room dedicated to special travel offers, an overview of leisure-related survey results spanning from 1989 to the present and the latest leisure news from Hilton.
Hilton is giving travelers added incentive to make the most of their weekends all year through the Any Weekend, Anywhere sale. Guests can save up to 40 percent on weekend stays completed through December 31, 2013, at participating hotels and resorts. Search availability at www.hilton.com/weekend**.
Visit Hilton Urgent Vacation Care Center at www.vacationcarecenter.hilton.com. Social media users can engage with Hilton at www.facebook.com/hilton and follow #Vacationitis on Twitter or the official Hilton channel at www.twitter.com/hiltonhotels. Media can download images and access more information at http://news.hilton.com.
* No Purchase Necessary to Enter or Win. Must be a resident of Canada, China, Costa Rica, Fiji, Germany, Guam, India, Ireland, Japan, Malaysia, Maldives, Mexico, New Zealand, South Korea, U.K. and the U.S., 21 or older. Starts 12:00:01 a.m. ET 01/14/2013. Ends 11:59:59 p.m. ET 02/28/2013. Fifteen (15) total winners each receive two (2) Be My Guest Certificates each valid for one night of free lodging (one (1) standard room and corresponding taxes) at any Hilton Hotels & Resorts property worldwide. The approximate retail value (ARV) of each prize is $380.00 USD. Odds of winning depend on the number of eligible entries received. Cure Vacationitis With Hilton sponsored by Hilton Worldwide. Void where prohibited. Additional terms, conditions & restrictions apply. See complete Official Rules at www.vacationcarecenter.hilton.com.
** To participate in the Any Weekend, Anywhere Sale and for full Terms and Conditions, visit at www.hilton.com/weekend. Exact discounts will vary by brand, hotel and region.
John Forrest Ales
Hilton Hotels & Resorts
+1 703 883 5212
Murphy O’Brien (for Hilton)
+ 1 310 586 7149
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.