Vacationitis Set To Sweep UK, New Hilton Study Shows

Domestic Admin Replacing Annual Leave; Workers Spend Only Eight Days a Year Doing Something Enjoyable or Relaxing

This information originated in U.K. English.

January 21, 2013

LONDON - As Britons brace themselves for Blue Monday, recognised as the UK's most depressing day of the year due to post Christmas blues, gloomy weather and other factors, Hilton Hotels & Resorts discovers that Britain's workforce is suffering from Vacationitis - a disease affecting workers because they do not take enough vacation. Today the flagship brand of Hilton Worldwide issues a report titled ‘2013 Hilton UK Vacation Deficit Report' showing Britons enjoy just eight out of their average 24 days annual leave because the rest of the time is taken up with "domestic admin."

The research commissioned by Hilton also shows that more than half of the British workforce has not had a holiday in at least a year, more than half continue to check work emails and take calls from the office whilst on annual leave and 5 per cent have not had a holiday in 10 years or more.

The study of 2,000 workers in the UK found that the majority of annual leave is spent catching up on household chores, DIY projects or even food shopping. Looking after ill children, attending funerals and medical appointments are also things eating into Brits' annual leave. 60 per cent even claimed to regularly feel more tired and stressed out after taking annual leave than they would if they had been in the office because they are doing anything but relaxing.

In response to the research findings, Hilton Hotels & Resorts launched Hilton Urgent Vacation Care Centre, www.vacationcarecentre.hilton.com, where stressed out workers can find out more about Vacationitis, take a diagnostic quiz, receive a prescription and take advantage of the Hilton Any Weekend, Anywhere Sale, through which travellers can save up to 40 per cent on 2013 weekend stays at participating Hilton properties worldwide. Visitors to the satirical site can also compare Vacationitis levels by country, explore leisure travel offers and news, and enter for the chance to win one of 15 Hilton weekend getaways.

Psychologist, Dr. Linda Papadopoulos says, "We are working longer hours with over a third of us spending more time with our boss than with our partners or friends. In fact we're still connected to the office even when we've taken annual leave, which means we aren't even getting a break on weekends because were often working. These work pressures mean we don't have much down time - and not taking the time to unwind and spend time with friends and family can negatively impact our work- life balance and general well-being. In the same way we take responsibility for doing our job well, we also need to take responsibility for our self-care skills, and this involves putting up appropriate boundaries between work and home and also making a concerted effort to take time off, not just to catch up on domestic admin but to genuinely unwind and reconnect with friends and family. With 40 per cent of respondents in the survey noting that vacations are the only real time they get to spend quality time with their families, its important that people are encouraged to use more than the eight out of 24 days annual leave they are currently using and gain a better work-life balance."

More than half of working Brits continue to check emails and take calls from the office whilst on annual leave, with five million people checking emails hourly. Forty per cent of Brits check their work email during social occasions such as their children's music or dance performances, at weddings, whilst on a date and even in bed after sex.

Among those who have office jobs, two thirds of the UK's workforce find themselves having to work during the weekend, despite 85 per cent believing that small breaks help them to be more productive at work. A quarter of respondents have cancelled annual leave due to work pressures and more than half of British workers feel unable to take all of their annual leave because they're either too busy at work, feel guilty or are paranoid due to economic uncertainty.

"Vacationitis appears to be wide-spread, but has definitely hit full-time workers the hardest as they struggle to take time out for uninterrupted vacation time," Andrew Flack, vice president, global brand marketing, Hilton Hotels & Resorts, said. "The traditional two-week vacation continues to morph into shorter breaks in the UK, as almost half of the working population take anywhere between four and 10 days for their vacation."

The research also found:

Vacationitis is not the only health issue growing in the UK - Seasonal Affective Disorder (SAD) is also a growing epidemic. After experiencing one of the wettest summers on record in 2012, 60 per cent of the population has been left feeling miserable. Six million Brits think they may be suffering from SAD, with almost half of the population feeling happiest when the sun is out. Blue Monday2 traditionally heightens public awareness of SAD, with a range of factors including weather, time elapsed since Christmas and New Year resolution failings, low motivational levels; and debt.

To help Londoners fight back against Blue Monday this year, Hilton Hotels & Resorts will create a pop-up holiday resort in Potter's Field on 21 January, where stressed out workers can take a mini vacation during their lunch break and be treated to Lumie lights, which can help remedy the adverse affects of Seasonal Affective Disorder. More information is available at http://news.hilton.com.

1 The site features humorous cartoons and an e-book illustrated by Onion Labs, the inhouse creative team of American news satire organisation The Onion.

2 Blue Monday was mathematically calculated in 2005 by Dr. Cliff Arnall, a researcher at Cardiff University. Dr. Arnall created his formula for the most depressing day of the year by working six distinct factors into the equation:

  1. Weather conditions (gloomy January and its typical lack of sunshine)
  2. Debt level and our ability to pay that debt
  3. Time elapsed since Christmas
  4. Time elapsed since failing our New Year's resolutions
  5. Our general seasonal motivational levels
  6. Our need to take action and to have something to look forward to

Contact

Emily Conradi
Golley Slater (for Hilton)
+44 20 7420 7758
econradi@golleyslater.co.uk

Guy Marturano
For Hilton Hotels & Resorts
+44 20 7420 7759
guym@golleyslater.co.uk

John Forrest Ales
Hilton Hotels & Resorts
+1 703 883 5212
johnforrest.ales@hilton.com

About Hilton Hotels & Resorts

Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to build upon its legacy of innovation by developing products and services to meet the needs of savvy global travelers at more than 550 hotels across six continents. Hilton is the stylish, forward-thinking global leader in hospitality with Team Members shaping experiences in which every guest feels cared for, valued and respected. Access the latest news at news.hilton.com and begin your journey at www.hilton.com or www.hilton.com/offers for the latest hotel specials. View a list of official social channels at www.hilton.com/social. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market leading brands.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of ten world-class global brands is comprised of more than 4,000 managed, franchised, owned and leased hotels and timeshare properties, with more than 678,000 rooms in 91 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®.