eforea: spa at Hilton Enters China

Global Spa Concept by Hilton Makes Chinese Debut at Hilton Guangzhou Tianhe

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March 23, 2012

GUANGZHOU, China and MCLEAN, Va. - Hilton Hotels & Resorts brings eforea: spa at Hilton, its innovative global spa concept, to China today with an opening at Hilton Guangzhou Tianhe. The spa is situated in the Tianhe district of China's third-largest city, and is the first of two eforea: spa at Hilton locations scheduled to open in China this year.    

"With more than 90 eforea: spa at Hilton locations in development, opening our first location in China is an important milestone for us," said Dave Horton, global head, Hilton Hotels & Resorts. "This location at Hilton Guangzhou Tianhe complements the hotel's contemporary design and offers guests the signature treatments and hallmark elements that are being well received by our guests and local spa-goers around the world."

eforea: spa at Hilton debuted in October 2010 as the first global spa concept by Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide. Today, more eforea: spa at Hilton locations are in development with spas currently open in the United States, Australia, New Zealand, Thailand and Azerbaijan.

eforea: spa at Hilton Guangzhou Tianhe will feature some of the world's finest spa brands on both the treatment menu and in the retail area. Kerstin Florian offers a progressive range of results-oriented European facial, body and bath products and treatments sourced from natural resources that include algae, mud, herbal extracts, thermal mineral water and essential oils. LI'TYA draws on the revitalizing and restorative powers of Australia's native resources to provide a holistic spa experience. VitaMan provides a comprehensive line of Australian-made natural spa and grooming products formulated specifically for men. Peter Thomas Roth products will complete the eforea offering with products and signature treatments that are an extension of the new in-room bath amenity collection available at Hilton Hotels & Resorts properties around the world.

The 9,000-square-foot spa at Hilton Guangzhou Tianhe offers eight treatment rooms, reflexology and massage pods, a Vichy shower room and an outdoor infinity-edge swimming pool. Signature design features include: an ice fountain, deluge head and Swiss shower jets, a full sauna, steam and hydro pool, and botanical elements unique to the destination.

Hilton Guangzhou Tianhe joins the growing collection of Hilton Hotels & Resorts locations currently featuring the eforea: spa at Hilton concept, which to date include: Hilton Short Hills (New Jersey, U.S.A.); Millennium Hilton Bangkok (Thailand): Hilton On The Park Melbourne and Hilton Surfers Paradise (Australia); Hilton Pattaya (Thailand); Hilton Queenstown (New Zealand); Hilton Baku (Azerbaijan); Hilton Grand Vacations Suites on the Las Vegas Strip (Nevada, U.S.A.); and Hilton Sedona Resort & Spa (Arizona, U.S.A.).

To learn more about eforea: spa at Hilton, visit hiltonglobalmediacenter.com/eforea or www.hilton.com/eforea.

Contact:
Tingting Gao
Hilton Worldwide, Asia
+8621 2321 6819
tingting.gao@hilton.com

John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
johnforrest.ales@hilton.com

About Hilton Hotels & Resorts

One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 550 hotels in 79 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at news.hilton.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltonhotels, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.

About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.