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John Forrest Ales
PHONE+ 1 703 883 5381 EMAILjohnforrest.ales@hilton.com ADDRESS7930 Jones Branch Drive
Senior Director - Global Brand Public Relations
McLean, Virginia 22102
U.S.A.
Awards and Brand Power
2013
Brand of the Year - Full Service Hotel
2013 Harris Poll EquiTrend® (U.S.A.)
Ranked #7 of all Brands, Top 20 Consumer Superbrands
Category Winner, Travel - Hotels & Resorts
Consumer Superbrands U.K., The Centre for Brand Analysis (United Kingdom)
Category Winner, Hotel (Upscale)
Brand Keys Customer Loyalty Engagement Index® (CLEI)
Number One Hotel Brand in Britain, Leisure Travelers (Two consecutive years)
Leading Choice Hotel Brand in Britain, Business Travelers (Four consecutive years)
Business Development Research Consultants (BDRC) Hotel Business Guest Survey
Best Hotel Chain in North America
DestinAsian’ readers in the Reader’s Choice Award
Business Traveler's Favorite High-End Hotel Brand
China BT MICE
Luxury Hotel Star Performer
Hurun Best of the Best Awards, Preferred Brands of China's Richest
Best Resort in Hawaii (Hilton Hawaiian Village Waikiki Beach Resort)
Best Resort in Mexico (Hilton Los Cabos Beach & Golf Resort)
Best Resort in Africa (Hilton Seychelles Labriz Resort & Spa)
Leisure Travel Awards, Global Traveler
Organisation/Brand of the Year
g3/Out Readers' Awards, U.K.
Best Use of a Celebrity or Personality (Hilton Huanying)
Best PR Campaign - (Hilton Huanying)
Honorable Mention - Best Online Newsroom (Hilton Global Media Center)
PR Daily Media Relations Awards
Certificate of Excellence, Silber SABRE Award - Website (Hilton Global Media Center)
The Holmes Report
2012
Best Value Hotel Chain
Most Improved Hotel Chain
Budget Travel Readers' Choice Awards
Best Hotel Chain in Asia/Pacific
Best Hotel Chain in Europe/Middle East/Africa
Best Hotel Chain in the Americas
Best Hotel Chain Dining/Restaurants
Frequent Business Traveler GlobeRunner Awards
Number One Hotel Brand in Japan, Business Travelers (Six consecutive years)
Number One Hotel Brand in Japan, Leisure Travelers
Leading Choice Hotel Brand in Japan, Business Travelers (Eight consecutive years)
Number One Hotel Brand in Britain, Business Travelers (Three consecutive years)
Number One Hotel Brand in Britain, Leisure Travelers
Leading Choice Hotel Brand in Britain, Business Travelers (Three consecutive years)
Number One Hotel Brand in Germany, Business Travelers (Five consecutive years)
Number One Hotel Brand in Germany, Leisure Travelers (Five consecutive years)
Leading Choice Hotel Brand in Germany, Business Travelers (Five consecutive years)
Leading Choice Hotel Brand in Germany, Leisure Travelers
Number One Hotel Brand in Belgium, Business Travelers (Eight consecutive years)
Number One Hotel Brand in Australia (Eight consecutive years)
Leading Choice Hotel Brand in Australia, Business Travelers (Eight consecutive years)
Leading Choice Hotel Brand in Australia, Leisure Travelers (Two consecutive years)
Top Hotel Web Site Among Australian Business Travelers (Two consecutive years)
Number One Hotel Brand in Pan Europe (Twelve consecutive years)
Leading Choice Hotel Brand Among in Pan Europe, Business Travelers (Twelve consecutive years)
Leading Choice Hotel Brand Among in Pan Europe, LeisureTravelers (Seven consecutive years)
Number One Hotel Brand in Brazil, Business Travelers (Since 2008)
Number One Hotel Brand in Brazil, Leisure Travelers
Leading Choice Hotel Brand in Brazil (Two consecutive years)
Number One Hotel Brand in Russia, Business Travelers (Five consecutive years)
Number One Hotel Brand in Russia, Leisure Travelers
Leading Choice Hotel Brand in Russia, Business Travelers (Three consecutive years)
Number One Hotel Brand in Middle East (Five consecutive years)
Leading Choice Hotel Brand in Middle East (Four consecutive years)
Number One Hotel Brand in Turkey, Business Travelers (Five consecutive years)
Number One Hotel Brand in Turkey, Leisure Travelers
Leading Choice Hotel Brand in Turkey, Business Travelers (Five consecutive years)
Business Development Research Consultants (BDRC) Hotel Business Guest Survey
Number One Hotel Brand for Meetings, Germany
BDRC Continental MeetingsMetrix
Top 100 Restaurant Chains
Nations Restaurant News (U.S.A.)
Ranked #101, 2013 Franchise 500®
Entrepreneur
Ranked #15 of all Brands, Top 20 Consumer Superbrands
Category Winner, Travel - Hotels & Resorts
Consumer Superbrands U.K., The Centre for Brand Analysis (United Kingdom)
Ranked #2, Top 12 Hotel Brands with Best Spas
Hurun Report, "Best of the Best" (China)
Best Business Hotel Chain in the World
Best Business Hotel Chain in North America
Best Business Hotel Chain in Europe
Best Hotel Web Site
Business Traveler Best in Business Travel Awards (North America)
Best Business Hotel Brand in North America
Business Traveller Best in Business Awards (Asia Pacific)
Best Business Hotel Chain in the U.K.
Best Business Hotel Chain in Europe
Best Business Hotel in Eastern Europe (Hilton Prague)
Business Traveller Best in Business Travel Awards (United Kingdom)
Gold Award, Favourite Hotel Chain
Conference & Incentive Travel Hot List (United Kingdom)
Ranked #2 Global Travel Brand, Digital IQ Index: Travel
L2
First Place, Responsiveness (Speed) (hilton.com)
Keynote Competitive Research, "Hotel Reservation Websites Study"
Ranked #1, Hotel Chain/Brand with Best Outreach to LGBT community (Stay Hilton. Go Out.)
Community Marketing, Inc. 17th Annual LGBT Tourism Survey, U.S.A.
Ranked #13of all Brands, Top 50 Most Searched Luxury Brands in Russia
Ranked #1 of Hotel Brands, Top 50 Most Searched Luxury Brands in Russia
Luxury Society and Digital Luxury Group
Ranked #45 of all Brands, Top 50 Most Searched Luxury Brands in China
Ranked #2 of Hotel Brands, Top 50 Most Searched Luxury Brands in China
Luxury Society and Digital Luxury Group
Platinum Adrian Award (Hilton Huanying)
Platinum Adrian Award (Feature Media Placement)
Gold Adrian Award (Feature Media Placement)
Gold Adrian Award (Feature Media Placement)
Gold Adrian Award (Stay Hilton. Go Out.)
Gold Adrian Award (Hilton Global Media Center)
Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards
Film/Video Corporate Image - Hilton Brand ID Video
Marketing Effectiveness, Integrated Campaign - Hilton Huanying
The Communicator Awards, International Academy of the Visual Arts
Platinum Award - PR Campaign (Hilton Huanying)
Platinum Award - Design /Publication Overall (Lobby Design Narrative)
Platinum Award - Video/Corporate Image (Legacy of Conrad Hilton tribute)
Gold Award - Media Placement ("Reinventing the Hilton Hotel", Travel + Leisure)
Gold Award - Integrated Marketing Campaign (Hilton "Top Chef D.C.")
Gold Award - Employee Relations (H360 Global Community Website 2.0)
Hermes Creative Awards
Design-Invitation Award - Hilton Huanying Chinese New Year Invitation
Photography Award - Hilton Huanying Chinese New Year Photo
Design-Letterhead Award - Hilton Huanying Letterhead
Design-Media Kit Award - eforea: spa at Hilton
Design-Public Relations & Communications Award - Hilton Huanying Global Launch
Public Relations Website Award - Hilton Global Media Center
VEMA Awards
Platinum Award - Multicultural PR Campaign (Hilton Huanying)
Honorable Mention - Global PR Campaign (Hilton Huanying)
PR News Platinum PR Awards
Platinum: Digital Advertising Campaign (Hilton Go Campaign)
Platinum: Advertising Campaign: (Hilton Go Campaign)
Platinum: Communications/PR/Public Relations Program (Hilton Huanying)
Gold: Website/Marketing, PR, Ad Agency (Hilton Global Media Center)
MarCom Awards
Gold Winner - Global Campaign of the Year (Hilton Huanying)
Gold Winner - Hospitality & Leisure Campaign of the Year (Hilton Huanying)
Silver Winner - Corporate Communications Team of the Year (Hilton Brand Marketing)
Bronze Winner - Consumer Launch Campaign of the Year (Hilton Huanying)
Golden Bridge Awards
Special Event of the Year (Hilton Huanying Chinese New Year Launch Event)
Public Relations Society of America - Northwest Arkansas Chapter
Best New or Redesigned Website of the Year - Bronze (Hilton Global Media Center)
Bulldog Digital/Social PR Awards
Thoth Certificate of Excellence - Multicultural Public Relations (Hilton Huanying)
Public Relations Society of America National Capital Chapter (PRSA-NCC)
2011
Brand of the Year - Full Service Hotel (Second consecutive year)
2011 Harris Poll EquiTrend® (U.S.A.)
Ranked #94, 2012 Franchise 500®
Entrepreneur
Ranked #5 Global Travel Brand, Digital IQ Index: Travel
L2
Top Hotel Chain
Third Highest Ranked Travel Brand
Ranked #9 of 100 Top Brands
Nunwood Customer Experience 100 Study, U.K.
Top Hotel Chain
Second Highest Ranked Travel Brand
Ranked #12 of 100 Top Brands
Nunwood Customer Experience 100 Study, U.S.A.
Best Business Hotel Chain in the World
Best Business Hotel Chain in North America
Best Hotel Website (www.hilton.com)
Business Traveler U.S.A. Best in Business Travel Awards
Top 5 Spa Brand - eforea: spa at Hilton
Spa Magazine Silver Sage Readers' Choice Awards
Ranked #41, Top 100 Spas of 2011 (eforea: spa at Hilton, Hilton Short Hills)
Spas of America
Number One Hotel Brand in Australia (Seven consecutive years)
Leading Choice Hotel Brand in Australia, Business Travelers (Seven consecutive years)
Leading Choice Hotel Brand in Australia, LeisureTravelers
Top Hotel Web Site Among Australian Business Travelers
Number One Hotel Brand in Japan (Five consecutive years)
Leading Choice Hotel Brand in Japan (Seven consecutive years)
Leading Choice Hotel Brand in Belgium (Seven consecutive years)
Number One Hotel Brand in Belgium (Seven consecutive years)
Leading Choice Hotel Brand in the Netherlands (Two consecutive years)
Number One Hotel Brand in the Netherlands (Two consecutive years)
Leading Choice Hotel Brand in Britain (Two consecutive years)
Number One Hotel Brand in Britain (Two consecutive years)
Leading Choice Hotel Brand in Pan Europe, Business Travelers (Six consecutive years)
Number One Hotel Brand in Pan Europe (Eleven consecutive years)
Leading Choice Hotel Brand in Pan Europe, Business Travelers (Eleven consecutive years)
Leading Choice Hotel Brand in Pan Europe, Business Travelers (Six consecutive years)
Leading Choice Hotel Brand in Italy (Two consecutive years)
Number One Hotel Brand in Italy (Two consecutive years)
Leading Choice Hotel Brand in Germany
Number One Hotel Brand in Germany (Two consecutive years)
Number One Hotel Brand in Middle East (Four consecutive years)
Leading Choice Hotel Brand in Middle East (Three consecutive years)
Leading Choice Hotel Brand in South East Asia
Number One Hotel Brand in Asia Pacific
Leading Choice Hotel Brand in Asia Pacific
Number One Hotel Brand in Russia (Four consecutive years)
Leading Choice Hotel Brand in Russia (Three consecutive years)
Number One Hotel Brand in Turkey (Four consecutive years)
Leading Choice Hotel Brand in Turkey (Four consecutive years)
Number One Hotel Brand in Brazil
Leading Choice Hotel Brand in Brazil
Business Development Research Consultants (BDRC) Hotel Business Guest Survey
Best Business Hotel Chain in Europe
Best Business Hotel Chain in the U.K.
Best Business Hotel in Eastern Europe - Hilton Prague
Best Business Hotel U.K. - London Hilton on Park Lane
Business Traveller (United Kingdom)
Gold Award, Favourite Hotel Chain
Conference & Incentive Travel Hot List (United Kingdom)
Best Online Press Room (Hilton Gobal Media Center)
Distinguished Honoree - Best New Product Introduction Event (eforea: spa at Hilton)
International Business Awards
Best Online Newsroom – Business/Consumer (Hilton Global Media Center)
Bulldog Awards for Excellence in Media and Public Relations Campaigns, 2011
Best Online Press Room - Hilton Global Media Center
American Business Awards
Golden Bridge Award - Websites, Blogs and Social Media- Advertising, Marketing & Public Relations (Hilton Global Media Center)
Golden Bridge Award - Campaigns: Hospitality & Leisure(eforea: spa at Hilton)
Golden Bridge Awards
Platinum Award - Product Launch (eforea: spa at Hilton)
Platinum Award - Video/Internal Communication (Hiton Brand Video)
Platinum Award - Communication Plan (eforea: spa at Hilton)
Platinum Award - Photography in a Publication (Hilton Brand Photography Guidelines)
Platinum Award - Publication/Handbook/Manual (Hilton Brand Photography Guidelines)
Gold Award - Employee Relations (H360 Community)
Gold Award - Web Site Overall (Hilton Global Media Center)
Honorable Mention - Social Media (12 Drinks of Christmas
Hermes Creative Awards
Award of Excellence - Print: Communication Plan (eforea: spa at Hilton)
Award of Excellence - Print: Product Launch Plan (eforea: spa at Hilton)Award of Distinction - Websites: Hotel and Lodging (Stay Hilton. Go Everywhere.)
Award of Excellence - Brochure: Interior Design
Award of Excellence - Brochure: Photography
Award of Excellence - Corporate Identity: Identity Manual/Style Guide
Award of Excellence - Corporate Identity: DesignAward of Excellence - Corporate Identity - Photography
Award of Distinction - Print: Special Event Plan (eforea: spa at Hilton)
Award of Distinction - Promotional/Branding (Ask Lewis)
Award of Excellence - Brochure/Handbook
Award of Distinction - Brochure: Educational
The Communicator Awards, International Academy of the Visual Arts
Thoth Award - Press Kit/Media Kit (eforea: spa at Hilton)
Public Relations Society of America National Capital Chapter (PRSA-NCC)
W3 Awards
Award of Excellence - Press Kit (eforea: spa at Hilton)
Southern Public Relations Federation Lantern Awards
Platinum: Publicity Plan (eforea: spa at Hilton PR campaign)
Platinum: Photography (Photography Guidelines)
Platinum: Marketing/Campaign/Branding Refresh (The HiltonART of Branding Book)
Platinum: Video/Film/Corporate Image (Brand Identity Video)
Gold: Design (Web)/E-Communication (eforea: spa at Hilton media landing page)
Gold: Employee Publication/Manual/Training (Photography Guidelines)
Gold: Photography in Advertising (Stay Hilton. Go Everywhere.)
Honorable Mention: Research/Study (Hilton Resorts Blue Paper)
Honorable Mention: Ads/Advertising Campaign (Stay Hilton. Go Everywhere.)
MarCom Awards
Communication Plans and Campaigns -Special Event or Special-Purpose Communication Plan (eforea: spa at Hilton launch)
IABC DC Metro Silver Inkwells
2010
Brand of the Year - Full Service Hotel
2010 Harris Poll EquiTrend® (U.S.A.)
Top Hotel Brand - Asia
TNS/Media, Asia's Top 1,000 Brands
Indian Ocean's Leading Hotel Brand
World Travel Awards
Top Business to Business Hotel Brand - South Africa
Sunday Times Top Brand Awards
Best Hotel for Business Services (Gold)
Best Hotel for Meetings (Silver)
Executive Travel Leading Edge Awards
Travel Category Finalist
American Brand Excellence Awards
Number One Hotel Brand in Australia (Six consecutive years)
Leading Choice Hotel Brand in Australia, Business Travelers (Six consecutive years)
Number One Hotel Brand in Japan (Four consecutive years)
Leading Choice Hotel Brand in Japan (Six consecutive years)
Number One Hotel Brand in Belgium (Six consecutive years)
Number One Hotel Brand in Turkey (Three consecutive years)
Leading Choice Hotel Brand in Turkey (Three consecutive years)
Number One Hotel Brand in the Middle East (Three consecutive years)
Leading Choice Hotel Brand in the Middle East (Two consecutive years)
Number One Hotel Brand in Germany
Number One Hotel Brand in Britain
Leading Choice Hotel Brand in Britain
Number One Hotel Brand in Italy
Leading Choice Hotel Brand in Italy
Number One Hotel Brand in Pan Europe (Ten consecutive years)
Leading Choice Hotel Brand in Pan Europe, Business Travelers (Ten consecutive years)
Leading Choice Hotel Brand in Pan Europe, Leisure Travelers (Five consecutive years)
Leading Choice Hotel Brand in the Netherlands
Number One Hotel Brand in the Netherlands
Number One Hotel Brand in Belgium
Leading Choice Hotel Brand in Belgium
Number One Hotel Brand in Russia (Three consecutive years)
Leading Choice Hotel Brand in Russia (Three consecutive years)
Business Development Research Consultants (BDRC) Hotel Business Guest Survey
Best Business Hotel Chain in Europe
Best Business Hotel Chain in the U.K.
Best Business Hotel Chain Worldwide
Best Business Hotel in Eastern Europe - Hilton Prague
Best Business Hotel U.K. - London Hilton on Park Lane
Business Traveller (United Kingdom)
Best Business Hotel Brand in North America
Best Business Hotel Brand in Middle East/Africa (third place)
Best Business Hotel in Hanoi - Hilton Hanoi Opera
Best Business Hotel in Kuala Lumpur - Hilton Kuala Lumpur (second place)
Best Business Hotel in Osaka - Hilton Osaka
Business Traveller (Asia-Pacific)
Best Hotel Web Site (www.hilton.com)
Business Traveler (U.S.A.)
Best Chain Beverage Merchandising (Hilton Summer and Pool Drink Program)
Cheers Beverage Excellence Awards
Best of Show - Public Relations (Up in the Air partnership)
Platinum Adrian Award - Partnership with Major Brand (Up in the Air partnership)
Silver Adrian Award - Online Pressroom (Hilton Global Media Center)
Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards
Image of the Year Award (eco-friendly hotel uniforms)
National Association of Uniform Manufacturers and Distributors (NAUMD)
Silver Award - Best Branding Campaign
MTR Advertising Awards
Gold SABRE Award - Integrated Marketing Communications (Up in the Air partnership)
The Holmes Report
Stevie Award - Communications or PR Campaign of the Year - Reputation/Brand Management (Hilton Global Media Center)
American Business Awards
Distinguished Honoree - Communications or PR Campaign of the Year - Reputation/Brand Management (Hilton Global Media Center)
International Business Awards
Award of Excellence - Electronic and Digital Communication (Hilton Global Media Center)
Award of Merit - Media Relations (Hilton Global Media Center)
International Association of Business Communicators
Outstanding Achievement Award - Reference category
(Hilton Global Media Center)
Outstanding Achievement Award - Hotel/Resort category
(Hilton Global Media Center)
Interactive Media Awards
Award of Excellence - Websites- Hotels and Lodging (Hilton Global Media Center)
Award of Excellence - Websites- Public Relations (Hilton Global Media Center)
The Communicator Awards, International Academy of the Visual Arts
Bronze Anvil Award (Hilton Global Media Center)
Public Relations Society of America
Outstanding Website Award - News category (Hilton Global Media Center)
Internet Advertising Competition, Web Marketing Association
Best Website Overall (Hilton Global Media Center)
MarCom Awards
Thoth Award - Global Communications (Up in the Air partnership)
Certificate of Excellence - Reputation/Brand Management (Up in the Air partnership)
Public Relations Society of America National Capital Chapter (PRSA-NCC)
2009
Best Hotel for Meetings
Best Hotel for Business Services
Best Hotel Chain (Silver)
Executive Travel Leading Edge Awards
Best Leisure Hotel Chain
British Travel Awards
Highest Score for Customer Satisfaction Among Hotel Companies
American Consumer Satisfaction Index (ACSI)
Best Hotel Chain in Eastern Europe
Best Hotel Web Site
Reader's Choice Best in Business Travel - Business Traveler (U.S.A.)
Best Hotel Chain in Europe
Best Hotel Chain in the UK
Best Business Hotel in the UK - London Hilton on Park Lane
Business Traveller (Europe)
Most Recognized Hotel Brand (Kingdom of Saudi Arabia)
Most Recognized Hotel Brand (United Arab Emirates)
Maktoob Research Travel Monitor
Top Hospitality Brand in Asia Pacific
Number One Hotel Brand in Belgium (Five consecutive years)
Number One Hotel Brand in Turkey (Two consecutive years)
Leading Choice Hotel Brand in Turkey (Two consecutive years)
Number One Hotel Brand in Australia
Leading Choice Hotel Brand in Australia
Number One Hotel Brand in the Middle East (Two consecutive years)
Leading Choice Hotel Brand in the Middle East
Number One Hotel Brand in Japan (Three consecutive years)
Leading Choice Hotel Brand in Japan (Five consecutive years)
Number One Hotel Brand in Russia (Two consecutive years)
Leading Choice Hotel Brand in Russia (Two consecutive years)
Number One Hotel Brand in Pan Europe (Nine consecutive years)
Leading Choice Hotel Brand in Pan Europe, Business Travelers (Nine consecutive years)
Leading Choice Hotel Brand in Pan Europe, Leisure Travelers (Four consecutive years)
Business Development Research Consultants' (BDRC) Hotel Business Guest Survey











