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John Forrest AlesPHONE+ 1 703 883 5381 EMAILjohnforrest.email@example.com ADDRESS7930 Jones Branch Drive
Senior Director - Global Brand Public Relations
McLean, Virginia 22102
Hilton BogotaOpened: November, 2011
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Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, builds on the success of its “Stay Hilton. Go Everywhere.” campaign by unveiling a new interpretation of the concept in a series of print, online and out-of-home advertisements. Developed in collaboration with Cramer-Krasselt, the new campaign is based on three creative executions – “Go Chill,” “Go Refresh” or “Go Foodie” – and evolves the “Stay Hilton. Go Everywhere.” concept with a focus on the exceptional experiences guests will find within the brand’s global portfolio.
According to a Common Sense Media Research Study, more than half of all children have access to one of the ‘new’ mobile devices at home, and more than 50 percent of all 2- to 4-year-olds and 90 percent of 5- to 8-year-olds have used a computer.
Hilton Hotels & Resorts today announced the opening of Hilton Bogota - Hilton Worldwide’s first managed full-service hotel in Bogota, Colombia. To celebrate, this city center hotel in Bogota will welcome guests with a special introductory rate starting at $99 per night.* The opening of Hilton Bogota marks the anticipated return of the Hilton Hotels & Resorts brand to this thriving capital city, and serves as a reminder of Hilton Worldwide’s strategy to expand the portfolio throughout Latin America. It joins Hilton Cartagena as the second Hilton Hotels & Resorts property in Colombia.