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Hilton Hangzhou Qiandao Lake ResortOpened: July, 2011
Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, builds on the success of its “Stay Hilton. Go Everywhere.” campaign by unveiling a new interpretation of the concept in a series of print, online and out-of-home advertisements. Developed in collaboration with Cramer-Krasselt, the new campaign is based on three creative executions – “Go Chill,” “Go Refresh” or “Go Foodie” – and evolves the “Stay Hilton. Go Everywhere.” concept with a focus on the exceptional experiences guests will find within the brand’s global portfolio.
Hilton Hotels & Resorts continues to bring its "Stay Hilton Go Everywhere" story to more Chinese cities by joining force with reality competition series, The Amazing Race: China Rush Season II. </p> </p> The Amazing Race: China Rush is a local version of the world famous series The Amazing Race produced by Shanghai Media Group and in association with Disney-ABC International Television Asia Pacific. Built upon the success enjoyed by the 12-episode reality show in 2010, the show is now in its second season featuring an exclusive hotel partnership with Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide.